60 Minute Strategic Plan

60 Minute Strategic Plan

by John E. Johnson, Anne Marie Smith
     
 

2 Stages, 12 Steps, 300 Words. Planning and Problem Solving for the Real World. The 60 Minute Strategic Plan is an innovative system that guides individuals or teams to think, plan, and act creatively and decisively on issues large and small. Easy to understand and easy to use...it's simple, it's quick, it works. This book introduces you to a flexible planning tool…  See more details below

Overview

2 Stages, 12 Steps, 300 Words. Planning and Problem Solving for the Real World. The 60 Minute Strategic Plan is an innovative system that guides individuals or teams to think, plan, and act creatively and decisively on issues large and small. Easy to understand and easy to use...it's simple, it's quick, it works. This book introduces you to a flexible planning tool guaranteed to improve the speed and quality of your decisions and help turn your business vision into reality. You will: Learn a strategic planning process that is simple in format, is quickly completed, easily communicated, and readily adjusted; Define where you want your business to go and how you'll get it there; Establish the best imaginable outcomes for your strategic issue; Finish a realistic first draft plan by the end of the book; Be able to apply the 60 Minute process at any time on any issue.

Editorial Reviews

Alan Landry, Management Consultant/Adjunct Professor, Pepperdine MBA Marketing Management
I was extremely impressed with both content and style. This has all the makings of being as big with CEOs as "One Minute Manager" was to managers in the Eighties.
Richard C. Thompson, Ph.D., Dean School of Business, Jones International University
First, speaking as an academic with a Ph.D. in Strategic Management let me say it is refreshing to find a book that cuts past the theorizing and philosophizing and gets right to implementation. As an administrator, I have just walked through the process for a current project of my own and found that it did a great job of keeping the process focused on specific, measurable, and actionable items.
Robert K. Leonard, Hospice By The Bay Foundation
As a member of the Board of Directors for a regional non-profit healthcare organization, I recommended using the 60 Minute Strategic Plan as a tool to help us reposition our brand competitively via a new slogan and new marketing communication.The process worked better than we had hoped and we were able to give clear creative direction to our advertising agency in hours rather than days. We are extremely delighted with the end results.

Product Details

ISBN-13:
2940012975287
Publisher:
60 Minute Strategic Plan
Publication date:
01/10/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
148
File size:
920 KB

Meet the Author

John E. Johnson is the creator of the 60 Minute Strategic Plan process and has been professionally associated with strategic planning for over 50 years. Anne Marie Smith has over 25 years of experience as a successful consultant, manager, business owner, and professional writer. Johnson and Smith teach strategic planning workshop based on the 60 Minute Strategic Plan process and provide planning facilitation and consulting to clients across the United States.

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