60 Minutes: The Real Deal With Groupon

60 Minutes: The Real Deal With Groupon

by Macie Melendez
     
 
ABOUT THE BOOK

To me, living in San Francisco, California means eating at new restaurants, trying microbrews at dive bars, discovering new parks, seeing up-and-coming bands, and paying an extremely high monthly rent. Aside from the final part, I love that about San Francisco. But it wasn't until the introduction of Groupon to my life that I was able to enjoy

Overview

ABOUT THE BOOK

To me, living in San Francisco, California means eating at new restaurants, trying microbrews at dive bars, discovering new parks, seeing up-and-coming bands, and paying an extremely high monthly rent. Aside from the final part, I love that about San Francisco. But it wasn't until the introduction of Groupon to my life that I was able to enjoy these things...and at half the cost, no less.

Since it began to appear in my daily email inbox, Groupon has brought nothing but good: more beers with friends, more local comedians, more great food, and more getting out of the house because I can afford to do so. Watching “60 Minutes: The Real Deal With Groupon” confirmed my love for the company and its revolutionary idea, but made me question whether Groupon is doing any good for the businesses it represents. This “60 Minutes” segment doesn't just show the fun side of Groupon founder and CEO Andrew Mason; it also questions whether all that fun is going anywhere.

Regardless, the “60 Minutes” segment is worth the watch. If nothing else, it will show you where your money is going the next time you hit that bright green “Buy!” button.

MEET THE AUTHOR

TBD

EXCERPT FROM THE BOOK

Tweets about RELIGION

Mason says that they didn't report their numbers with an evil intent and that people make mistakes. Mason addresses the criticism, saying it hasn't been easy; however, in spite of it all, Groupon had a very successful opening day on Nasdaq. On that first day, Mason's personal worth went up to $1.3 billion.

Mason and Stahl then go into how Groupon is growing to include personal devices, such as iPhones. Stahl is shown using the app. The interview ends with a conversation between Stahl and Mason where she addresses a nice suit he wore at the Nasdaq stock opening. She asks if he even owns a tie to which he responds jokingly, “I own over four ties.” She then asks if he considered wearing a suit and tie to “60 Minutes”. He said he asked and they told him not to. “Maybe I am changing. Cause I might've not asked before,” he says with a smile.

Buy a copy to continue reading!

CHAPTER OUTLINE

Quicklet on 60 Minutes: The Real Deal With Groupon
+ A City I Love at Half the Cost
+ About Andrew Mason
+ About “60 Minutes: The Real Deal With Groupon”
+ An Overview
+ ...and much more

Product Details

ISBN-13:
2940014100502
Publisher:
Hyperink CliffNotes-like Book Summaries
Publication date:
02/04/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
208 KB

Meet the Author

Macie Melendez has been a professional writer since 2005 and has been published in various publications, including Home Energy and San Francisco magazine, among others. She graduated with a Bachelor of Arts in English from San Diego State University, and currently lives in San Francisco with her husband and their dog.

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