Table of Contents
Preface vii
Acknowledgments ix
Chapter 1 Why 60 Seconds? 1
Attention Span
Are They Listening?
The World Is Full of Sound Bites
Your Verbal Business Card
Chapter 2 5 Point Agenda 5
The Formula: Creating Your Strategy
Five Examples
Summary
Chapter 3 60 Second Sell 11
When to Use It
Five Examples
Summary
Chapter 4 Hiring Trends 17
Salary Trends
Where People Want to Work
Employers' Changing Needs
Cultivating the Ideal Worker Persona
Chapter 5 Interview Etiquette 26
Dress Up!
Display Good Manners During Meals
Practice Your Handshake, Eye Contact, and Nonverbal Communication
Arrive on Time
Use People's Names
Don't Brag, Lie, or Speak Badly About Anyone
Impress Them: Handwrite Your Thank-you Note
Chapter 6 The Job Promotion Interview 32
Chapter 7 60-Second Answers to Tough, Tricky Questions 36
Research the Company and Potential Boss
Behavioral Interviewing and Situational Questions
Answering the Questions
Personal: About You
Work/Job Experience
About the Employer
Firings/Layoffs/Resignations/Work Gaps
Illegal Questions
Supervising Others
Technical Expertise and Specialty Questions
Questions for College Students and New Grads
Questions for Those with Advanced Degrees: MAs, MB As, JDs, MDs, PhDs or Other Doctorates
Do Your Best
Chapter 8 Salary Questions 113
Secrets of Establishing Your Value
How to Find Out What They Will Pay
Salary History Requests
The Electronic Application's Salary Box
Handling the Probing Recruiter or HR Person
Answering the Questions
Relocation Situations
Chapter 9 Questions You Should Ask 122
How to Impress the Employer
Gaining Insight into the Corporate Culture
37 Questions You Could Ask
Chapter 10 Negotiating the Best Deal 128
Men and Women Negotiate Differently
Mental Preparation Is Essential
The Biggest Raises Come with a New Job
More Employers Are Negotiating the Whole Compensation Package
Understanding Pay Scales
10 Negotiation Strategies
Inquiry About a Signing Bonus
What to Do with Multiple Offers
How It Works
Chapter 11 13 Types of Interviews 143
Telephone Screening Interview
HR/Recruiter Interview
Hiring Interview
Second Interview
Multiple Interviews
Panel Interview
Group Interview
Breakfast, Lunch, or Dinner Interview
Skype or Videoconferencing Interview
Skype Interview Dos and Don'ts
Videotaping You
Fly-in/Relocation Interview
Testing Interview
Beware of the Bizarre Interview
Negotiation Interview
Chapter 12 Pitfalls to Avoid 162
Being Late
Inappropriate Attire
No Market Research
Assuming Your Resume Will Get You the job
Believing the Person with the Best Education, Skills, and Experience Will Get the Job
Failure to Prepare
Believing the Interviewer Is an Expert
Failure to Inspire Confidence
Failure to Demonstrate Skills
Appearing Desperate or Highly Stressed Out
Mishandling Supplemental Questions or Tests
Believing the Last Five Minutes Are the Most Important
Thinking All References Are Created Equal
Not Being the Ideal Worker
Lying on the Resume or Application
Your Nervousness Comes Across as Appearing Uninterested in the Job
Bragging
Giving Lengthy Answers
Inability to Tolerate Pauses or Silence
Leaving Your Cell Phone On
Thinking Your Major Goal Is to Get the Job
Chapter 13 The Spotlight Is on You 173
Dealing with Nervousness
What to Bring
First Impressions
Nonverbal Clues
Show-and-Tell
Field Knowledge
60-Second Work Example
Highlight Transferable Skills
Handling Small Employers
Listen
Chapter 14 The Convincing Close 185
Be Memorable: End with Your 60 Second Sell
Employer Rating Chart
Post-interview Assessment
Interview Evaluation Form
Thank-you Notes
How to Remain a Viable Candidate When Someone Else Gets the job
Chapter 15 60 Seconds & You're Hired! 194
More Career Help Is Available 200
