7 Secrets of Marketing in a Multi-Cultural World

7 Secrets of Marketing in a Multi-Cultural World

by Clotaire Rapaille
     
 

7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and profitable.  See more details below

Overview

7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and profitable.

Product Details

ISBN-13:
9781890009748
Publisher:
Executive Excellence Publishing
Publication date:
02/01/1901
Pages:
299
Product dimensions:
6.23(w) x 9.31(h) x 0.98(d)

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