9 Rules for Successful Crowdsourcing

9 Rules for Successful Crowdsourcing

by Barry Libert, Jon Spector
     
 

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

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Overview

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

Discover today's crowdsourcing best practices-and avoid the dangers!

Wikinomic communities can often perform real-world tasks faster, better, and cheaper than individuals. But building a successful community isn't simple: The price of great rewards is great risk. A seemingly minor mistake can snowball into a fatal disaster with lightning speed. Use these guidelines to avoid the pitfalls of crowdsourcing . . . .

Product Details

ISBN-13:
9780137083190
Publisher:
Pearson Education
Publication date:
03/01/2010
Series:
FT Press Delivers Elements
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
10
File size:
201 KB

Meet the Author

Barry Libert is chairman of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draws more than 60 million total online visitors every month. Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social technologies. A one-time McKinsey & Company consultant, he has coauthored highly-regarded books, including Cracking the Value Code and Value RX. Jon Spector is President and CEO of The Conference Board, the world's preeminent business membership and research organization. He previously served as Vice Dean and Director of Wharton's Aresty Institute of Executive Education; as CEO of several venture-backed startup companies; and as Principal in 1986 and Director in 1992 at McKinsey & Company.

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