90 Days to Success as a Small Business Owner [NOOK Book]

Overview

While successful businesses may begin with a great idea, they need more than a great idea to grow and prosper; they need 90 DAYS TO SUCCESS AS A SMALL BUSINESS OWNER. Built upon the principle that a keen understanding of business and marketing principles is vital to small business success the book will offer you the essential tools for gaining a solid understanding of these core concepts. Topics range from product positioning, pricing, and advertising to employee management, customer service, and brand loyalty. ...

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90 Days to Success as a Small Business Owner

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Overview

While successful businesses may begin with a great idea, they need more than a great idea to grow and prosper; they need 90 DAYS TO SUCCESS AS A SMALL BUSINESS OWNER. Built upon the principle that a keen understanding of business and marketing principles is vital to small business success the book will offer you the essential tools for gaining a solid understanding of these core concepts. Topics range from product positioning, pricing, and advertising to employee management, customer service, and brand loyalty. With an emphasis on proven methods and concrete action items, the book also includes quick-reference checklists and other handy features that will quickly make this an invaluable addition to the library of any business owner.

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Product Details

  • ISBN-13: 9781435459274
  • Publisher: Cengage Learning
  • Publication date: 3/16/2011
  • Sold by: CENGAGE LEARNING
  • Format: eBook
  • Sales rank: 1,317,088
  • File size: 599 KB

Meet the Author

From selling lemonade at construction sites at a mere five years old to starting a business-forms company in the mid-1980s that grew to more than $3 million in sales, Barry Thomsen has proven himself to be the epitome of the entrepreneurial spirit. In his variety of business ventures over the years, he has learned firsthand the importance of great customer service, business savvy, and marketing acumen. He has advised and helped many small-business owners with startup and other ideas to grow their businesses. His dedication to helping fellow business owners resulted in his creation of a monthly newsletter called the Idea-Letter, which has subscribers nationwide. In addition, he has been published in magazines, in newspapers, and on the American Management Association website, and he has authored several books on business ownership and marketing.

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Table of Contents

Introduction. 1. In the Beginning. 2. Start-Up. 3. Franchises. 4. Advertising. 5. Direct Mail. 6. Publicity. 7. Promotion. 8. Website. 9. Pricing. 10. Face-to-face sales. 11. Retail Sales. 12. Business-to-business sales. 13. Trade shows. 14. Telemarketing. 15. Customer Loyalty. 16. Customer Service. 17. Financial Crisis Solutions. 18. In the End. Appendix. Epilogue.

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