Strategic Networking 2.0: Harness the Power of Connection and Inclusion for Business Success

by Juliette C. Mayers

Overview

CREATE THE WORK AND LIFE YOU’VE IMAGINED.

Are you a professional, CEO, or entrepreneur frustrated with the typical approaches to trying to grow your career or advance your business? Perhaps you want to diversify your team and develop real relationships across cultures, but the task seems so daunting given the many pitfalls and competing priorities?

It’s time to reframe your thinking and build meaningful connections to transform your business and your life. The old mental model of networking only for job searches and business development is too limiting and often invokes anxiety rather than joy. It excludes the richness of diversity that exists when you form authentic relationships that are aligned with your vision and strategy.

In Strategic Networking 2.0, Juliette Mayers shows how you can reframe networking to be a catalyst for achieving your goals.

Product Details

ISBN-13:	9781642256734
Publisher:	Advantage Media Group, Inc.
Publication date:	05/16/2023
Pages:	256
Product dimensions:	6.00(w) x 9.00(h) x 0.58(d)

About the Author

JULIETTE C. MAYERS is a founder and CEO of Inspiration Zone LLC. She is a highly respected diversity, equity, and inclusion (DEI) strategist, executive coach, and networking expert. She has worked with some of the most respected brands including TJX, Johnson & Johnson, State Street, and Blue Cross Blue Shield. Juliette is known for her holistic approach to DEI and leverages her strategic networking expertise to help her clients achieve tangible results. She is the author of The Guide to Strategic Networking and A Black Woman’s Guide to Networking.

Table of Contents

Introduction

Part I: Dream
Chapter 1
The Power of a Dream—My Story
Chapter 2
Strategic Networking Defined
Chapter 3
Your Grand Vision
Chapter 4
Inspiring Visionary Teams

Part II: Plan
Chapter 5: Building and Managing Your Personal Brand
Chapter 6: Your Personal Branding Tool Kit
Chapter 7: Transform Your Story
Chapter 8: Executive Focus: Brand Management

Part III: Create
Chapter 9
A Model for Managing Your Network
Chapter 10
Your Board of Directors
Chapter 11
Creating Your Strategic Networking Plan
Chapter 12
Ask for What You Want
Chapter 13
A Word on Career Advancement
Chapter 14
Executive Focus: Building Strong Internal Networks
Chapter 15
Twenty-One Tips to Help You Take Action
Chapter 16
The Role of Social Media
Chapter 17
Communicating with Power
Chapter 18
Networking Essentials and Etiquette
Chapter 19
Executive Focus: Integrating Internal and External Networks

Conclusion
Resources
Acknowledgments
About the Author
Glossary of Terms
Index

What People are Saying About This

From the Publisher

“This book is a bridge that connects the dots for relationship building across cultures, to inclusion, in a way that is accessible, practical, and effective.”

—Madge Meyer
Author, The Innovator’s Path

“The ability to connect meaningfully with coworkers and clients and expand cross-cultural networks is essential as we strive to achieve a more equitable business environment. Juliette provides excellent insights and a road map to create an action plan. I highly recommend Strategic Networking 2.0.”

—Pamela Reeve
Chair of the board, American Tower

“As a highly regarded DEI consultant and networking expert, Juliette provides excellent, actionable insights that work. I know because I’ve had the good fortune to work with Inspiration Zone. Every leader should read this book.”

—John Regan
President and CEO, Associated Industries of Massachusetts

“As a leading business influencer, Mayers has crafted the next step in the Networking trilogy that confirms her ‘Anything is possible’ mantra is the road to success in an ever-changing work world. Strategic Networking 2.0 is a powerful book filled with wisdom, strategy, and reasoned approaches to build a human-focused system to connect beyond a handshake and a name tag.”

—Donna Latson Gittens
Founder and CEO, MORE Advertising

“Strategic Networking 2.0 is the professional networking book you’ve been waiting for. It is packed with hands on information that will help you take action. It’s a great resource for business leaders. I highly recommend this book for growing your business inclusively.”

—Bob Rivers
Chairman and president, Eastern Bank

“Juliette Mayers started her career as a management trainee at GE Capital and literally networked her way up the ladder and through the corridors of some of America’s largest corporations and institutions to launch her own company, Inspiration Zone. Juliette offers readers practical, actionable advice that even a first-time networker can use to advance his or her career. This book is a must-read for those serious about learning how to network strategically.”

—Colette Phillips
CEO of CPC Global and founder of Get Konnected

“The most successful individuals and businesses understand the power of networking. This book represents an outstanding road map because Juliette Mayers is truly a networking guru.”

—Phil Johnston
President and CEO, Johnston Associates

“One of the key ingredients to managing a successful career is our ability to build strong, lasting relationships and to master the art of networking. Finding our own formula to do so effectively is an individual journey, yet there are proven strategies and best practices to draw upon. Juliette’s book provides practical advice and techniques that provide us with an effective road map.”

—Rita Balian Allen
President of Rita B. Allen Associates and author of Personal Branding and Marketing Yourself

“A huge part of what this book accomplishes is bringing visibility to individuals and groups that are often overlooked when it comes to business networking. It also provides leaders with perspectives on how to be more inclusive with their networking outreach. The book offers actionable steps and examples of how anyone can build a productive network of champions and door openers that are instrumental to reaching professional goals. Very powerful!”

—Betty Francisco
CEO of Boston Impact Initiative and cofounder of Amplify Latinx

“This is a powerful book with lots of actionable content. Readers also get the benefit of Juliette’s expertise in guiding inclusive approaches to networking. I’m thrilled to recommend Strategic Networking 2.0.”

—Carlos Cubia
SVP, chief inclusion, equity, diversity,and sustainability officer, Corewell Health

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Editorial Reviews

This book is a bridge that connects the dots for relationship building across cultures, to inclusion, in a way that is accessible, practical, and effective.”
—Madge Meyer
Author, The Innovator’s Path


“The ability to connect meaningfully with coworkers and clients and expand cross-cultural networks is essential as we strive to achieve a more equitable business environment. Juliette provides excellent insights and a road map to create an action plan. I highly recommend Strategic Networking 2.0.”
—Pamela Reeve
Chair of the board, American Tower


“As a highly regarded DEI consultant and networking expert, Juliette provides excellent, actionable insights that work. I know because I’ve had the good fortune to work with Inspiration Zone. Every leader should read this book.”
—John Regan
President and CEO, Associated Industries of Massachusetts


“As a leading business influencer, Mayers has crafted the next step in the Networking trilogy that confirms her ‘Anything is possible’ mantra is the road to success in an ever-changing work world. Strategic Networking 2.0 is a powerful book filled with wisdom, strategy, and reasoned approaches to build a human-focused system to connect beyond a handshake and a name tag.”
—Donna Latson Gittens
Founder and CEO, MORE Advertising


“Strategic Networking 2.0 is the professional networking book you’ve been waiting for. It is packed with hands on information that will help you take action. It’s a great resource for business leaders. I highly recommend this book for growing your business inclusively.”
—Bob Rivers
Chairman and president, Eastern Bank


“Juliette Mayers started her career as a management trainee at GE Capital and literally networked her way up the ladder and through the corridors of some of America’s largest corporations and institutions to launch her own company, Inspiration Zone. Juliette offers readers practical, action-able advice that even a first-time networker can use to advance his or her career. This book is a must-read for those serious about learning how to network strategically.”
—Colette Phillips
CEO of CPC Global and founder of Get Konnected


“The most successful individuals and businesses understand the power of networking. This book represents an outstanding road map because Juliette Mayers is truly a networking guru.”
—Phil Johnston
President and CEO, Johnston Associates


“One of the key ingredients to managing a successful career is our ability to build strong, lasting relationships and to master the art of networking. Finding our own formula to do so effectively is an individual journey, yet there are proven strategies and best practices to draw upon. Juliette’s book provides practical advice and techniques that provide us with an effective road map.”
—Rita Balian Allen
President of Rita B. Allen Associates and author of Personal Branding and Marketing Yourself


“A huge part of what this book accomplishes is bringing visibility to individuals and groups that are often overlooked when it comes to business networking. It also provides leaders with perspectives on how to be more inclusive with their networking outreach. The book offers actionable steps and examples of how anyone can build a productive network of champions and door openers that are instrumental to reaching professional goals. Very powerful!”
—Betty Francisco
CEO of Boston Impact Initiative
and cofounder of Amplify Latinx


“This is a powerful book with lots of actionable content. Readers also get the benefit of Juliette’s expertise in guiding inclusive approaches to networking. I’m thrilled to recommend Strategic Networking 2.0.”
—Carlos Cubia
SVP, chief inclusion, equity, diversity,and sustainability officer, Corewell Health


“Strategic Networking 2.0 should be required reading for leaders who truly want to engage their employees and support their executives in forming meaningful, productive networks. This book is a beautiful gift to the business community and one that I plan to share with all of my clients.”
—Martha R. A. Fields
President and CEO of OKI ME, LLC, and author of The Okinawa in Me: Finally Finding My Ikigai (Reason for Being!)


“Most people think of networking as selfishly hitting up their LinkedIn contacts when they want something. Juliette shows a much more effective approach. By sharing your passions with the world and freely helping others, you not only succeed at business, but you also live a more rewarding and interesting life.”
—David Meerman Scott
Wall Street Journal bestselling author of thirteen books, including Fanocracy


“Juliette’s wisdom has helped me professionally and personally many times. Most memorable is how I used her networking circles model to uncover my true mentors and sponsors to land my first executive role. I will always be grateful.”
—Stephanie Browne
CEO, Deserved Talent, former vice president of Talent Acquisition and chief diversity officer, Blue Cross Blue Shield of Massachusetts

From the Publisher