A Beginner's Guide to Selling On the Streets: An Interview With My Uncle Mortby Michael Senoff
After serving in World War II as a SeaBee, Mort got into sales. He owned and managed a
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You can be sure that this interview with Uncle Mort will become one of my most memorable. You will hear how Mort has been an entrepreneur for more than fifty years. Listen as he gives details of his long jack-of-all-trades career in a saucy style that only Mort can tell.
After serving in World War II as a SeaBee, Mort got into sales. He owned and managed a tire store at an early age and also got into the business of selling unique scooters. Many of Mort’s early sales experience was the direct, in-the-home sales of products such as:
Home improvement products, Pots and pans, Vacuum cleaners, Exercise machines Wherever Mort worked, he was always became the top salesman very quickly. He had unique sales techniques that he refers to as “secrets.” According to Mort, his unique marketing styles just about guaranteed every sale he attempted. Mort tells of sometimes opposing the sales techniques used by company owners. Listen as he describes how he out-sold even the company owners through ingenuity and his personable style. Mort explains why direct sales is the best sales training for the new salesperson.
Later in his career, Mort began to get into the sales of business opportunities. He goes into great detail selling a swimming pool business opportunity. You will hear him describe his sales methodology and how he quickly became the top swimming pool salesman. His secrets are simple to remember: Be a good listener, be personable, and be honest. Mort was proud to tell me how he made twenty people who bought the swimming pool business opportunity from him became millionaires because of Mort’s advice in marketing, advertising, and sales. He also relates several anecdotes associated with the swimming pool business. You will smile more than once.
Following his departure from the swimming pool business, Mort invented the mobile dog grooming business. He tells the story of how he came up with the idea and some of the trials and tribulations he had during his start-up period. However, the business was a smashing success and was written up in many, many magazines. Additionally, Mort was actually a guest on the television show, “To Tell The Truth.” Yes, Mort’s mobile dog grooming business got tons of publicity. Another of Mort’s ventures was promoting a swimming pool enclosure named the Stratadome. Listen to the deal the Mort made with them and he ultimately made the company successful.
Mort explains why his prefers selling business opportunities as opposed to franchises. He gives a great example when he sold a business opportunity for auto parts, specifically brakes. At his height, Mort had almost six thousand dealers. There aren’t many people that can make that claim!
At the age of eighty-one, Mort is still very active in building businesses. He has the strength of growing businesses fast. He tells how to determine a good product that can be grown quickly and how can help you. Mort says that, if you use his formulas, he will make you rich. He also will tell you how to find high-ticket business opportunities.
Mort and I talk about a fascinating venture that he is currently involved in. He has partnered with a tour organization to sell great little glass-bottom tour boats to be housed at prime locations around the world. It sounds pretty lucrative. You will be amazed with how this deal works and may wish to look at Mort’s web site for more detailed information
Mort tells of a few other ventures that he has headed up and how he feels that sometimes he chose bad partners. I know that you will enjoy the banter that goes on between Mort and I. It was certainly an experience for me listening to Mort’s life stories and I’m sure you’ll enjoy them too.
- Michael Senoff
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