A Beginners Guide to Understanding Facebook: An Interview With Mari Smith [NOOK Book]

Overview

Mari is a social networking expert who admits there’s a “gold-rush” kind of hype surrounding social media sites and what they can do for marketing. While it’s true social networking can bring tremendous results if done correctly, it’s also true that it can be a huge waste of time for anyone who doesn’t know what they’re doing. So in this audio, you’ll hear how to properly use social networking as the strategic marketing tool you need.

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A Beginners Guide to Understanding Facebook: An Interview With Mari Smith

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Overview

Mari is a social networking expert who admits there’s a “gold-rush” kind of hype surrounding social media sites and what they can do for marketing. While it’s true social networking can bring tremendous results if done correctly, it’s also true that it can be a huge waste of time for anyone who doesn’t know what they’re doing. So in this audio, you’ll hear how to properly use social networking as the strategic marketing tool you need.

According to Mari, “when marketers move in, users move out.” In other words, you should look at sites like Twitter and Facebook the same way you look at networking events. You would never step through the door and start handing out business cards to every stranger there. You would build rapport and establish connections first. Social networking is no different. It’s about positioning and branding without being pushy and salesman-y, and in this audio you’ll hear exactly how to do that.

You’ll Also Hear…

• How to use “attraction marketing” and “curiosity marketing” in your social networking so that you pique interest without blatantly “selling” anything
• Exactly what gets indexed by Google on social networking sites and how to use that to your advantage.
• How to use keywords in your messages so that you’re never wasting space and why you’ll want to listen for keywords in other people’s messages too
• How to be strategic about reaching out and asking for friends and why you should be picky about the friends you keep
• Great reference sites that will help you make the most of your social networking
• How to broadcast to your followers without looking like you’re blasting Spam
• Ways to get your friends and fans to jump off your social networking page and onto your business website

From baby steps for the beginner to tips for the seasoned pro, Mari’s got social networking down to a science. Her approach, which she calls Radical Strategic Visibility, combines social networking with more traditional marketing tactics for both online and offline exposure. And in this audio you’ll hear all about it. For more info go to her kick but site at or you can check out
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Product Details

  • BN ID: 2940015965940
  • Publisher: Michael Senoff
  • Publication date: 2/1/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 1,102,456
  • File size: 26 KB

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