A Clear Eye 
for Branding: Straight Talk on Today’s Most Powerful Business Concept [NOOK Book]

Overview

Lucky You! You're on a plane on your way to an important meeting about your company's brands and you just happen to end up sitting next to Tom Asacker, the brand marketing guru.

A Clear Eye for Branding is a conversation between and executive and Tom, as he explains how branding has changed and why it is so important to understand how branding links to customers.

David ...
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A Clear Eye 
for Branding: Straight Talk on Today’s Most Powerful Business Concept

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Overview

Lucky You! You're on a plane on your way to an important meeting about your company's brands and you just happen to end up sitting next to Tom Asacker, the brand marketing guru.

A Clear Eye for Branding is a conversation between and executive and Tom, as he explains how branding has changed and why it is so important to understand how branding links to customers.

David Wolfe, author of Ageless Marketing, describes A Clear Eye for Branding this way, "In this little gem he takes on the issue of branding, presenting it from the customer's perspective, not the marketer's perspective. It's easy to say, 'We're customer centric," but the truth is few cmpanies deliver on that mantra. Follow Tom Asacker's advice and you'll be closer to being there."
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Product Details

  • BN ID: 2940012673343
  • Publisher: Paramount Market Publishing, Inc.
  • Publication date: 3/3/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 150
  • Sales rank: 1,278,830
  • File size: 624 KB

Meet the Author

Tom Asacker is a corporate advisor and an internationally acclaimed speaker. He is also the author of the popular business fable Sandbox Wisdom; A Brand New World, a Successories, Inc. leadership handbook; and A Little Less Conversation, also published by Paramount Market Publishing, Inc.
Beyond his success as a writer and speaker, Tom is also a former corporate executive and an accomplished entrepreneur. He is the recipient of the George Land Innovator of the Year Award; holds medical patents and product design awards; and is recognized by Inc. Magazine, MIT, and the Young Entrepreneurs’ Organization as a past member of their Birthing of Giants entrepreneurial executive leadership program.
Today, Tom helps professionals, companies, educational institutions, government agencies, and not-for-profit organizations transition from being economically driven to emotionally driven, so they can grow their brands by connecting deeply with their audience. Find out more about Tom and his philosophies by visiting www.acleareye.com.
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  • Anonymous

    Posted June 19, 2012

    Reading rebal

    Can i join your clan?

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  • Anonymous

    Posted June 2, 2012

    Furystreak

    Gtg nook about to die yea ill join

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  • Anonymous

    Posted June 3, 2012

    Nick

    night everyone.

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