A Clear Eye 
for Branding: Straight Talk on Today’s Most Powerful Business Concept

by Tom Asacker

Overview

Lucky You! You're on a plane on your way to an important meeting about your company's brands and you just happen to end up sitting next to Tom Asacker, the brand marketing guru.

A Clear Eye for Branding is a conversation between and executive and Tom, as he explains how branding has changed and why it is so important to understand how branding links to customers.

David Wolfe, author of Ageless Marketing, describes A Clear Eye for Branding this way, "In this little gem he takes on the issue of branding, presenting it from the customer's perspective, not the marketer's perspective. It's easy to say, 'We're customer centric," but the truth is few cmpanies deliver on that mantra. Follow Tom Asacker's advice and you'll be closer to being there."

Product Details

BN ID:	2940012673343
Publisher:	Paramount Market Publishing, Inc.
Publication date:	03/03/2011
Sold by:	Barnes & Noble
Format:	eBook
Pages:	150
File size:	638 KB

About the Author

Tom Asacker is a corporate advisor and an internationally acclaimed speaker. He is also the author of the popular business fable Sandbox Wisdom; A Brand New World, a Successories, Inc. leadership handbook; and A Little Less Conversation, also published by Paramount Market Publishing, Inc.
Beyond his success as a writer and speaker, Tom is also a former corporate executive and an accomplished entrepreneur. He is the recipient of the George Land Innovator of the Year Award; holds medical patents and product design awards; and is recognized by Inc. Magazine, MIT, and the Young Entrepreneurs’ Organization as a past member of their Birthing of Giants entrepreneurial executive leadership program.
Today, Tom helps professionals, companies, educational institutions, government agencies, and not-for-profit organizations transition from being economically driven to emotionally driven, so they can grow their brands by connecting deeply with their audience. Find out more about Tom and his philosophies by visiting www.acleareye.com.