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A Cognitive Psychology of Mass Communication / Edition 4
     

A Cognitive Psychology of Mass Communication / Edition 4

by Richard Jackson Harris, Fred W. Sanborn
 

ISBN-10: 0805846603

ISBN-13: 9780805846607

Pub. Date: 05/14/2004

Publisher: Taylor & Francis

With this fourth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge creates

Overview

With this fourth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge creates

Product Details

ISBN-13:
9780805846607
Publisher:
Taylor & Francis
Publication date:
05/14/2004
Series:
LEA's Communication Series
Edition description:
Revised
Pages:
488
Product dimensions:
6.20(w) x 9.10(h) x 1.30(d)
Lexile:
1360L (what's this?)

Table of Contents

Preface

1. Mass Communication in Our Wired Society: The Changing Media Landscape

2. Research and Theory in Mass Communication: How Are Media Studied Scientifically

3. The Psychology of Media Use: Tapping into Our Deepest Selves

4. Media Portrayals of Groups: Distorted Social Mirrors

5. Advertising: Baiting, Catching, and Reeling Us In

6. Sports, Music, and Religion: Emotion to the Forefront

7. News: Setting an Agenda About the World

8. Politics: Using News and Advertising to Win Elections

9. Violence: Watching All That Mayhem Really Matters

10. Sex: Is Tuning In Turning Us On?: Sexuality through a Media Lens

11. Socially Positive Media: Teaching Good Things to Children (and the Rest of Us)

12. Responding to Media: Getting Our Two Cents In

References

Author Index

Subject Index

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