A Cognitive Psychology of Mass Communication / Edition 4

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With this fourth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge creates

Disc. computer-mediated communications, television shows, films & telecommunications technology of 1990s, etc.

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Editorial Reviews

From the Publisher
'This title represents one of the most accessible and comprehensive looks at the subject. Offering a diverse, current snapshot of several areas of mass communication, Harris and Sanborn cite studies from several continents and highlight past and contemporary work to cover classic approaches to mass communication, such as the requisite discussion of sexual media, media violence, and the role of news media in contemporary society. In addition, the authors demonstrate great acumen with more contemporary approaches to media research, such as discussions of media's role in sparking insight (eudaimonia) as well as pleasure (hedonism). A closer read of the book at times reveals the author's own notes and fears about media and society (including subtle references to gun-control laws and childhood obesity, among others), but these points are made not as pontifications but rather as contextualized provocations. That is, they are efforts to push the reader beyond the litany of citations so that they can understand the implications of research rather than the findings in isolation. A must-read for anyone with professional or even passing interest in the psychological impact of mass communication; the margins of this reviewer's copy are already full of lecture and research notes. Summing Up: Highly recommended.' N.D. Bowman, CHOICE
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Product Details

  • ISBN-13: 9780805846607
  • Publisher: Taylor & Francis
  • Publication date: 5/14/2004
  • Series: LEA's Communication Series
  • Edition description: Revised
  • Edition number: 4
  • Pages: 488
  • Lexile: 1360L (what's this?)
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.30 (d)

Meet the Author

Richard Jackson Harris is Professor of Psychology at Kansas State University in Manhattan KS, where he has taught since 1974.

Fred W. Sanborn is Associate Professor of Psychology at North Carolina Wesleyan College, where he teaches a wide range of psychology courses. He is also the founding director of the NCWC's Teaching and Learning Center.

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Table of Contents

1 Mass communication in society : swimming in the media sea 1
2 Research and theory in mass communication : how we study media scientifically 18
3 Media portrayals of groups : distorted social mirrors 53
4 Advertising and marketing : baiting, catching, and reeling us in 92
5 Children and media : more than just little adults 124
6 Sports and music : emotion in high gear 151
7 News : setting the agenda about the world 187
8 Politics : using news and advertising to win elections 225
9 Violence : watching all that mayhem really matters 255
10 Sex : pornography, innuendo, and rape as a turn-on 287
11 Teaching values and health : media as parent, priest, physician, and moral arbiter 317
12 Handling media : living with new technologies and communicating about media 352
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