A Colonial Book Market: Peruvian Print Culture in the Age of Enlightenment

by Agnes Gehbald

Overview

This volume provides a wholly original social history of books in late colonial Peru. From the second half of the eighteenth century onward, workshops in Lima and transoceanic imports supplied the market with unprecedented quantities of print publications. By tracing the variety of printed commodities that were circulating in the urban sphere, as well as analysing the spatiality of the trade and the materiality of the books themselves, Agnes Gehbald assesses the meaning of print culture in the everyday lives of the viceroyalty. She reveals how books permeated late colonial society on a broad scale and how they figured as objects in the inventories of diverse individuals, both women and men, who, in previous centuries, had been far less likely to possess them. Deeply researched and profound, A Colonial Book Market uncovers how people in Peruvian cities gained access to reading material and participated in the global Enlightenment project.

Product Details

ISBN-13:	9781009360852
Publisher:	Cambridge University Press
Publication date:	11/30/2023
Series:	Cambridge Latin American Studies , #129
Pages:	416
Product dimensions:	6.10(w) x 9.25(h) x 1.06(d)

About the Author

Agnes Gehbald is a Lecturer in Modern History at Bern University. Her research focuses on the study of printing and book history, the Viceroyalty of Peru, and transatlantic connections. This is her first book.

Table of Contents

Introduction: a social history of books; 1. Colonial confines; 2. Growing supplies; 3. An expanding market; 4. Bestselling genres; 5. The reach of reading material; Conclusion: a community of readers across the Atlantic; Appendix A: bibliographic categories; Appendix B: printing workshops in Lima, c. 1760–1820; Appendix C: book trade personnel in Lima, 1770–1822; Appendix D: map of the sites of printing and bookselling in Lima, 1760–1822; Appendix E: boxes with books imported to Callao, 1776–1818; Bibliography; Index.

Editorial Reviews

‘It is not the ideas of books that matter here, but themselves, as objects of trade, as things that can be exchanged or even stolen. Tracing the diversity and reach of Peruvian print culture in the age of Enlightenment, Gehbald creates a fascinating narrative of book consumption throughout the viceroyalty and across the Atlantic.’ Natalia Majluf, author of Inventing Indigenism: Francisco Laso’s Image of Modern Peru

‘In this lively and well-researched study, Agnes Gehbald shows how the residents of this Spanish viceregal capital city produced, imported, sold, and consumed books with greater zeal than ever in the late colonial period. A Colonial Book Market is a welcome contribution to our understanding of Latin America, literacy, material culture, and the Enlightenment.’ Bianca Premo, author of The Enlightenment on Trial: Ordinary Litigants and Colonialism in the Spanish Empire

‘Agnes Gehbald’s detailed analysis of the trade of books from foreign workshops, the operation of local workshops, of second-hand markets and everyday circuits of printed materials in busy urban centers, shows the deep transformation of Peruvian literary and semi-literary social practices at the end of the eighteenth century. A comprehensive and fascinating ‘new’ history of the book.’ Cristina Soriano, author of Tides of Revolution: Information, Insurgencies, and the Crisis of Colonial Rule in Venezuela

‘Agnes Gehbald’s study reveals that despite a variety of legal and material constraints, diverse print markets flourished in the eighteenth century, aligning Peru with broader trends in Europe and the Americas. By exploring the practical dimensions of production, circulation, and use, Gehbald weaves books in all their forms - from erudite histories and how-to manuals to devotional texts, popular almanacs, instructional cartillas and prohibited works - into the fabric of everyday life.’ Corinna Zeltsman, author of Ink Under the Fingernails: Printing Politics in Nineteenth Century Mexico

From the Publisher