A Complete Guide to Television, Field, and Digital Producing
226
A Complete Guide to Television, Field, and Digital Producing
226Paperback
-
PICK UP IN STORECheck Availability at Nearby Stores
Available within 2 business hours
Related collections and offers
Overview
Featuring interviews with renowned journalism professionals, A Complete Guide to Television, Field, and Digital Producing offers an in-depth look at the broadcast, field, and digital producing practices of newsrooms today. The book is divided into three parts: television news producing, field producing, and digital producing. Each part provides a clear explanation of the producing role before going into more detail on important skills such as developing stories, writing copy, creating graphics, producing live on location, audience engagement, and using social media. Each chapter includes a variety of supplemental material, including discussion questions, keyword definitions, classroom activities, and graded assignments, including rubrics. Written with a combined 64 years of journalism and journalism education experience, the book will prepare students to produce whatever their job requires.
Taking an integrated approach to journalism education, this is a vital text for journalism and media students studying digital media, broadcast journalism, social media, and reporting.
Product Details
| ISBN-13: | 9780367480387 |
|---|---|
| Publisher: | Taylor & Francis |
| Publication date: | 09/30/2021 |
| Pages: | 226 |
| Product dimensions: | 6.88(w) x 9.69(h) x (d) |
About the Author
Sally Ann Cruikshank is an associate professor in the School of Journalism and Strategic Media at Middle Tennessee State University. She received her PhD from the E.W. Scripps School of Journalism at Ohio University, following an award-winning career as a television news producer. Her expertise is in digital media. She teaches a variety of journalism courses, and has conducted workshops on journalism around the world for students and working journalists. Cruikshank has traveled to several countries, including Rwanda and Ethiopia, to research press freedom. She has also conducted extensive research on mobile technology and social media. She lives in Nashville with her extremely patient and supportive husband Spencer and their two spoiled cats. When she isn’t teaching, researching, and writing, she enjoys traveling and knitting, often at the same time.
Christine C. Eschenfelder is an associate professor in the School of Journalism and Strategic Media at Middle Tennessee State University. She earned her PhD in Mass Communication from the University of Florida. Before joining the faculty at MTSU, Eschenfelder worked in television news as a reporter, anchor, and producer. She is the recipient of several broadcast industry awards including the Edward R. Murrow Award. The courses Eschenfelder teaches include Media Ethics, Television News Producing, and Video Reporting. She also leads Study Abroad journalism classes to various international locations. She is a recipient of the MTSU Outstanding Teaching Award. Her research focuses on broadcast journalism education, newsroom diversity, and women in broadcasting. She is the proud mother of two amazing children and is married to a creative and energetic videographer.
Keonte Coleman is an assistant professor in the School of Journalism and Strategic Media at Middle Tennessee State University. Coleman loves sharing his passion for media and helping students find their voices as storytellers. He previously served as an academic administrator and assistant professor at Bennett College, and was an award-winning television news producer before transitioning to the classroom. The Tupelo, Mississippi, native earned his PhD in Higher Education Administration from the University of North Carolina at Greensboro, his MS in Broadcast Journalism from the Newhouse School of Communications at Syracuse University, and a BS in Mass Communications from Jackson State University. Coleman’s research focuses on diversity, journalism, leadership, media, and higher education. He’s married to the love of his life and is the proud father of three beautiful children.
Table of Contents
List of illustrations x
Acknowledgments xiii
Part 1 Television news producing 1
1 Day in the life of a news producer Keonte Coleman 3
Chapter Break: meet a journalist - profile of a news producer Grace Whitaker 9
2 Stacking is a dirty word: news judgment and the rundown Keonte Coleman 11
3 Produce moments and develop stories Keonte Coleman 19
4 Writing headlines and teases Christine C. Eschenfelder 36
5 Using graphics: the good, the bad, and the ugly Christine C. Eschenfelder Sally Ann Cruikshank 48
6 The producer as a leader, manager, and coach Christine C. Eschenfelder Keonte Coleman 55
7 Breaking news and live shots Keonte Coleman 60
8 Commanding the control room Keonte Coleman 65
Chapter Break: a conversation with an anchor about news producers Keonte Coleman 77
Part Break: self care for journalists Christine C. Eschenfelder 81
Part 2 Field producing 87
9 The ins and outs of field producing Sally Ann Cruikshank 89
Chapter Break: meet a journalist - profile of a special projects producer Caitlin Coffey 97
10 Before you leave the newsroom Sally Ann Cruikshank 99
11 Remote location live shows Christine C. Eschenfelder 104
12 Social media from the scene Sally Ann Cruikshank 109
13 Diversity, equity, and inclusion matters: creating a complete story for your audience Keonte Coleman 116
14 Taking ownership of stories and shows Keonte Coleman 124
15 Inside and outside the newsroom: laws and ethics Christine C. Eschenfelder 131
Part Break: getting a job as a producer Christine C. Eschenfelder Sally Ann Cruikshank 143
Part 3 Digital producing 147
16 What does a digital producer do? Sally Ann Cruikshank 149
Chapter Break: meet a journalist - profile of a digital producer Spencer Elliott 155
17 Get Googled: SEO best practices Sally Ann Cruikshank 157
18 Creating eye-catching infographics and data visualization Christine C. Eschenfelder 167
19 Producing video inside the newsroom Sally Ann Cruikshank 173
20 Digital producers and social media Sally Ann Cruikshank 178
21 Measuring your audience through metrics Sally Ann Cruikshank 191
22 Behind the paywall Sally Ann Cruikshank Christine C. Eschenfelder Keonte Coleman 196
Resources 203
Glossary 204
Index 212