A Digital Photographer's Guide to Model Releases: Making the Best Business Decisions with Your Photos of People, Places and Things

A Digital Photographer's Guide to Model Releases: Making the Best Business Decisions with Your Photos of People, Places and Things

by Dan Heller
     
 

Do you need a release for a photo of someone you took in public? How about photos of buildings? Does it make a difference if the subject was paid to be in the picture? You can't answer these questions without more information. As the photographer, you need to understand your buyer's concerns in order to make savvy decisions about how you market your photos and to

Overview

Do you need a release for a photo of someone you took in public? How about photos of buildings? Does it make a difference if the subject was paid to be in the picture? You can't answer these questions without more information. As the photographer, you need to understand your buyer's concerns in order to make savvy decisions about how you market your photos and to whom. Here's how to make money from all your photos, whether or not they have releases, by understanding the business aspects of the law.

Editorial Reviews

Library Journal

The marriage of digital photography to the Internet has brought about vast opportunities for the commercial licensing of photos. Publishers, advertisers, manufacturers, etc., that used to buy photos from a few stock photo companies can now choose from thousands of start-ups selling only through the Internet. But just as their own works are legally protected, photographers must respect the legal rights of the people who appear in their photos. Heller offers solid advice on when a model release is required. Is one needed for someone photographed in public? If the person is unrecognizable? For photos of buildings? Heller has been a freelance photographer and photo industry analyst for over ten years, and his book is indispensable for anyone wishing to enter the field. Recommended for large collections; for a general guide to the photo business, see Jim Zuckerman's Shooting & Selling Your Photos: The Complete Guide to Making Money with Your Photography.
—Daniel Lombardo

Product Details

ISBN-13:
9780470228562
Publisher:
Wiley
Publication date:
03/31/2008
Pages:
279
Product dimensions:
7.30(w) x 9.10(h) x 0.70(d)

Meet the Author

Dan Heller has been a freelance photographer and photo industry analyst for over ten years — a career that started when he put his photos on his Web site, www.danheller.com. His work has been featured in publications from news and business media to fine art books.

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