A Field Guide to the Yettie: America's Young, Entreprenurial Technocrats

Overview

The yettie is "young" and "entrepreneurial." His business is technology. He has an extremely difficult time explaining to his parents exactly what it is he does for a living. This book takes a humourous and biting look at all aspects of yettie culture, from clothes to transport, to drinks and dinner to e-mail to accessories to political beliefs to choices of reading material. The guide further classifies yettie behaviour and style based on job title and description and educational background and, perhaps most ...
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Overview

The yettie is "young" and "entrepreneurial." His business is technology. He has an extremely difficult time explaining to his parents exactly what it is he does for a living. This book takes a humourous and biting look at all aspects of yettie culture, from clothes to transport, to drinks and dinner to e-mail to accessories to political beliefs to choices of reading material. The guide further classifies yettie behaviour and style based on job title and description and educational background and, perhaps most important, number of stock options. The yettie, after all, is rich on paper.
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Editorial Reviews

New York Observer
...hilarious...contains, among other things, the ultimate acronym directory. This could be very useful to you as you hunt down your prey.
Salon
laugh-out-loud funny...nastily delicious.
Talk Magazine
A Field Guide to the Yettie provides a detailed, mischievous, and much-needed key to this mysterious new universe of dot-com geeks.
Detroit Free Press
Would be a one-joke book about the new tech elite, except it's so dead-on.
Seattle Weekly
Extremely funny.
San Francisco Chronicle
An astute, witty and well-reported book.
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Product Details

  • ISBN-13: 9780786886098
  • Publisher: Miramax Books
  • Publication date: 11/15/2000
  • Edition description: 1 ED
  • Pages: 152
  • Product dimensions: 6.17 (w) x 9.24 (h) x 0.44 (d)

Table of Contents

1 Introduction: Meet the Yetties 1
2 From the Top Down: Yettie CEOs 16
3 They Are the Studliest: Codewriting Geeks and H-1B Programmers 31
4 If It Suits Them: The VC, the Barrister, and the Crossover Geezer 43
5 To Market, To Market: Salesbots, Marketing Geeks, Biz-Devs, and PR Bunnies 62
6 Mouse Jockeys: Welcome to the Cube Farm 86
7 Finally, the Pilotfish: E-Artistes, Market Analysts, and Journalists 108
8 Conclusion: Yetties Forever 123
9 Yettie Speak: A Glossary 127
10 Acronyms: Life in the A.R.E. 143
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