From the Publisher
Review, The New York Times Book Review, November 11, 2007:
"The book includes a wonderful selection of archival photos and artwork that convey the depth and breadth of the creative talent working there in those early years."
Starred Review, School Library Journal, December 2007:
"This winning combination of nostalgia and clear-eyed, meticulously researched history breaks new ground, and should have broad appeal."
School Library Journal
The Little Golden Books began as a unique experiment in publishing for children, combining entertainment, commercialism, licensing, and mass marketing with entertainment and education. In this lavishly illustrated, handsomely designed volume, Marcus presents a complete history of these books, starting with the 1910 founding of Western Printing in Racine, WI, and ending with the sale of Golden Books to Random House in 2001. The author unearths some startling facts. For example, Janette Sebring Lowrey received a $75 flat fee for writing The Pokey Little Puppy (Golden Bks., 1942), a consistent best seller. Golden Legacy is informed by the author's many past interviews with children's literature professionals and his broad knowledge of publishing in the last half of the 20th century, particularly that segment in conflict with the library/literary establishment. Marcus's general tone is as admiring as his subtitle, with little space or credence offered to the many contemporary detractors of Golden Books. Each chapter concludes with a celebratory personal reminiscence concerning one Golden Book title or artist. The highly readable narrative is documented with thorough and detailed footnotes. Because all bibliographic information is embedded in the footnotes, with the first citation the only complete one, readers and researchers who follow the notes from random places in the text will be frustrated by the lack of a separate bibliography. This winning combination of nostalgia and clear-eyed, meticulously researched history breaks new ground, and should have broad appeal.-Margaret A. Chang, Massachusetts College of Liberal Arts, North Adams Copyright 2006 Reed Business Information.