A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies / Edition 2

A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies / Edition 2

by Klaus Bruhn Jensen
     
 

ISBN-10: 0415609666

ISBN-13: 9780415609661

Pub. Date: 12/28/2011

Publisher: Taylor & Francis

A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a

Overview

A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts.

The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media.

  • Each chapter addresses shifting configurations of established media organizations,
    media discourses, and media users in networked practices of communication.
  • The introduction and one further chapter probe changing conceptions on mass and interpersonal,
    online and offline communication - in research as in everyday life.
  • Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts.

List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda
Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

Product Details

ISBN-13:
9780415609661
Publisher:
Taylor & Francis
Publication date:
12/28/2011
Edition description:
New Edition
Pages:
448
Product dimensions:
0.75(w) x 0.97(h) x 2.50(d)

Table of Contents

1 Introduction: The state of convergence in media and communication research, Klaus Bruhn Jensen PART 1 – HISTORY: SOURCES OF MEDIA AND COMMUNICATION RESEARCH 2 The humanistic sources of media and communication research, Klaus Bruhn Jensen 3 Media, culture, and modern times: Social science investigations, Graham Murdock PART 2 – SYSTEMATICS: PROCESSES OF COMMUNICATION Media organizations 4 The production of entertainment media, Horace Newcomb and Amanda Lotz 5 The production of news, Stig Hjarvard Media texts 6 Discursive realities, Kim Christian Schrøder 7 Mediated fictions, Peter Larsen Media users 8 Media effects: Quantitative traditions, Klaus Bruhn Jensen 9 Media reception: Qualitative traditions, Klaus Bruhn Jensen Media contexts 10 Communication in contexts: Beyond mass-interpersonal and online-offline divides, Klaus Bruhn Jensen 11 The cultural contexts of media and communication, Klaus Bruhn Jensen 12 History, media, and communication, Paddy Scannell PART 3 – PRACTICE: SCIENTIFIC APPROACHES AND SOCIAL APPLICATIONS Empirical research designs 13 The quantitative research process, Barrie Gunter 14 The qualitative research process, Klaus Bruhn Jensen 15 The complementarity of qualitative and quantitative methodologies in media and communication research, Klaus Bruhn Jensen Multiple media, multiple methods 16 Audiences in the round: Multi-method research in factual and reality television, Annette Hill 17 A multi-grounded theory of parental mediation: exploring the complementarity of qualitative and quantitative communication research, Lynn Schofield Clark 18 Personal media in everyday life: a baseline study, Rasmus Helles Communicating research 19 The social origins and uses of media and communication research, Klaus Bruhn Jensen

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