A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies / Edition 2

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Overview

A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers.

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Editorial Reviews

From the Publisher
'An authoritative, stimulating and rigorous survey of diverse research traditions in media and communications. The emphasis on identifying the potential for convergence across these traditions is both original and welcome.' Sonia Livingstone, London School of Economics and Political Science, UK

'This Handbook takes on a full range of communication research approaches with intelligence, skill, and agility not found in methodology texts' - Vincent Mosco, School of Journalism and Communication, Carleton University, USA

'Presents an excellent overview of and introduction to the concepts and elements within major quantitative and qualitative research processes.' - Marit Bakke, University of Bergen, Norway

Sonia Livingston
An authoritative, stimulating and rigorous survey of diverse research traditions in media and communications. The emphasis on identifying the potential for convergence across these traditions is both original and welcome.
Vincent Mosco
This Handbook takes on a full range of communication research approaches with an intelligence, skill, and agility not found in methodology texts.
Marit Bakke
A Handbook of Media and Communication Research presents an excellent overview of and introduction to the concepts and elements with major quantitative and qualitative research processes.
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Product Details

  • ISBN-13: 9780415609661
  • Publisher: Taylor & Francis
  • Publication date: 12/28/2011
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 448
  • Sales rank: 1,489,070
  • Product dimensions: 0.75 (w) x 0.97 (h) x 2.50 (d)

Meet the Author

Klaus Bruhn Jensen is Professor in the Department of Media, Cognition, and Communication, University of Copenhagen, Denmark. He is a member of the Editorial Boards for the Journal of Broadcasting and Electronic Media; Journalism: Theory, Practice, and Criticism; Communications: The European Journal of Communication Research; Comunicacion y Sociedad (Mexico); and MATRIZes (Brazil); and Corresponding Editor for the European Journal of Communication. Life Member for Service of the Association of Internet Researchers and a Fellow of the International Communicology Institute. Recent publications include contributions to the International Encyclopedia of Communication (2008), for which he serves as Area Editor of Communication Theory and Philosophy, and Media Convergence: The Three Degrees of Network, Mass, and Interpersonal Communication (Routledge, 2010).

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Table of Contents

1 Introduction: The state of convergence in media and communication research, Klaus Bruhn Jensen PART 1 – HISTORY: SOURCES OF MEDIA AND COMMUNICATION RESEARCH 2 The humanistic sources of media and communication research, Klaus Bruhn Jensen 3 Media, culture, and modern times: Social science investigations, Graham Murdock PART 2 – SYSTEMATICS: PROCESSES OF COMMUNICATION Media organizations 4 The production of entertainment media, Horace Newcomb and Amanda Lotz 5 The production of news, Stig Hjarvard Media texts 6 Discursive realities, Kim Christian Schrøder 7 Mediated fictions, Peter Larsen Media users 8 Media effects: Quantitative traditions, Klaus Bruhn Jensen 9 Media reception: Qualitative traditions, Klaus Bruhn Jensen Media contexts 10 Communication in contexts: Beyond mass-interpersonal and online-offline divides, Klaus Bruhn Jensen 11 The cultural contexts of media and communication, Klaus Bruhn Jensen 12 History, media, and communication, Paddy Scannell PART 3 – PRACTICE: SCIENTIFIC APPROACHES AND SOCIAL APPLICATIONS Empirical research designs 13 The quantitative research process, Barrie Gunter 14 The qualitative research process, Klaus Bruhn Jensen 15 The complementarity of qualitative and quantitative methodologies in media and communication research, Klaus Bruhn Jensen Multiple media, multiple methods 16 Audiences in the round: Multi-method research in factual and reality television, Annette Hill 17 A multi-grounded theory of parental mediation: exploring the complementarity of qualitative and quantitative communication research, Lynn Schofield Clark 18 Personal media in everyday life: a baseline study, Rasmus Helles Communicating research 19 The social origins and uses of media and communication research, Klaus Bruhn Jensen

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