The Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers in the field of media, communication and cultural studies.
A Handbook of Media and Communication Research presents an excellent overview of and introduction to the concepts and elements with major quantitative and qualitative research processes.
An authoritative, stimulating and rigorous survey of diverse research traditions in media and communications. The emphasis on identifying the potential for convergence across these traditions is both original and welcome.
This Handbook takes on a full range of communication research approaches with an intelligence, skill, and agility not found in methodology texts.
Product dimensions: 7.40 (w) x 9.60 (h) x 0.70 (d)
Table of Contents
List of illustrations
Notes on contributors
1. Introduction: The state of convergence in media and communication research, Klaus Bruhn Jensen
Part I- History: Sources of Media and Communication Research
2. The humanities in media and communication research, Klaus Bruhn Jensen
3. Media, culture, and modern times: social science investigations, Graham Murdock
Part II- Systematics: Processes of Mediated Communication
4. The production of media fiction, Horace Newcomb and Amanda Lotz
5. The production of news, Gaye Tuchman
6. The study of international news, Stig Hjarvard
7. Discourses of fact, Kim Christian
8. Mediated fiction, Peter Larsen
9. Media effects: quantitative traditions, Klaus Bruhn Jensen
10. Media reception: qualitative traditions, Klaus Bruhn Jensen
11. Contexts, cultures, and computers: The cultural contexts of mediated communication, Klaus Bruhn Jensen
12. History, media, and communication, Paddy Scannell
Part III- Practice: Scientific Approaches and Social Applications
13. The quantitative research process, Barrie Gunter
14. The qualitative research process, Klaus Bruhn Jensen
15. The complementarity of qualitative and quantitative methodologies in media and communication research, Klaus Bruhn Jensen
16. The social origins and uses of media and communication research, Klaus Bruhn Jensen