A Handbook of Qualitative Methodologies for Mass Communication Research / Edition 1

A Handbook of Qualitative Methodologies for Mass Communication Research / Edition 1

by Nicholas W. Jankowski
     
 

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ISBN-10: 0415054052

ISBN-13: 9780415054058

Pub. Date: 12/13/1991

Publisher: Taylor & Francis

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

Overview

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

Product Details

ISBN-13:
9780415054058
Publisher:
Taylor & Francis
Publication date:
12/13/1991
Edition description:
New Edition
Pages:
288
Product dimensions:
5.50(w) x 8.50(h) x 0.65(d)

Table of Contents

Contributors:
Fred Wester, Gaye Tuchman, Horace W. Newcomb, Teun A. van Dijk, Peter Larsen, Dave Morley, Roger Silverstone, Michael Schudson, Michael Green, Kurt Lang, Gladys Engel Lang

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