A Million Little Bricks: The Unofficial Illustrated History of the LEGO Phenomenon

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Overview


Toy of the Year, Toy of the Century, Greatest Toy of All Time . . . there aren't many titles that haven’t been bestowed on LEGO toys, and it’s not hard to see why. From its inception in the early 1930s right up until today, the LEGO Group’s history is as colorful as the toys it makes. Few other playthings share the LEGO brand’s creative spirit, educative benefits, resilience, quality, and universal appeal. The LEGO name is now synonymous with playtime, but it wasn’t always so. This history charts the birth of ...
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A Million Little Bricks: The Unofficial Illustrated History of the LEGO Phenomenon

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Overview


Toy of the Year, Toy of the Century, Greatest Toy of All Time . . . there aren't many titles that haven’t been bestowed on LEGO toys, and it’s not hard to see why. From its inception in the early 1930s right up until today, the LEGO Group’s history is as colorful as the toys it makes. Few other playthings share the LEGO brand’s creative spirit, educative benefits, resilience, quality, and universal appeal. The LEGO name is now synonymous with playtime, but it wasn’t always so. This history charts the birth of the LEGO Group in the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand. The company’s ever-increasing catalogof products—including the earliest wooden toys, plastic bricks, play themes, and other building systems such as DUPLO, Technic, and MINDSTORMS—are chronicled in detail, alongside the manufacturing process, LEGOLAND parks, licensed toys, and computer games. Learn all about how LEGO pulled itself out of an economic crisis and embraced technology to make building blocks relevant to twenty-first-century children and discover the vibrant fan community of kids and adults whose conventions, websites, and artwork keep the LEGO spirit alive. As nostalgic as it is contemporary, A Million Little Bricks will have you reminiscing about old Classic Space sets, rummaging through the attic for forgotten Minifigure friends, and playing with whatever LEGO bricks you can get your hands on (even if it means sharing with your kids).
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Editorial Reviews

From Barnes & Noble

The Lego Company was founded in 1932, but it wasn't until fifteen years later that the privately owned Danish toymaker made the great leap forward to plastic. The rest is history, a history rarely if ever told as compellingly as by Sarah Herman in A Million Little Bricks. Her narrative shows how LEGO executives refused to rest on their bright colored interlocking bricks and continued to innovate. This illustrated book, now in trade paperback and NOOK Book, unfolds the ever-expanding story of LEGO inventions, product lines, manufacturing, marketing, and responses to market changes. A close-up look at building blocks and mindstorms.

The Wall Street Journal
“This book belongs in the library of anyone serious about their Lego habit. But even though "A Million Little Bricks" is subtitled "The Unofficial Illustrated History of the Lego Phenomenon," it reads more like an official, 300-page hagiographic press release. Thirteen-year-old me would have devoured it; 45-year-old me was intrigued, educated, nostalgic, entranced and ultimately exhausted by it.”
Adam Savage

"This book belongs in the library of anyone serious about their Lego habit."

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Product Details

  • ISBN-13: 9781620870549
  • Publisher: Skyhorse Publishing
  • Publication date: 9/26/2012
  • Pages: 320
  • Sales rank: 985,142
  • Product dimensions: 7.10 (w) x 9.90 (h) x 1.10 (d)

Meet the Author


Sarah Herman is a British writer, editor, and LEGO lover. She has written for Total Film, Star Wars Insider, and the official magazines for TV shows including Lost, Heroes, and Torchwood. She is the author of A Million Little Bricks: The Unofficial Illustrated History of the LEGO Phenomenon and other books including The Classic Guide to Famous Assassinations and Does Anything Eat S**t? She resides in London, United Kingdom, where she works as an editor for The Lab Magazine.
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Customer Reviews

Average Rating 5
( 6 )
Rating Distribution

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(5)

4 Star

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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted May 15, 2013

    100000

    I rate this 10000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 stars

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 24, 2013

    Lego review

    If you love legos this is the book for you

    2 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 27, 2014

    Awsome

    This book is so awsome YOU MUST BUY because it is so coollllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll!!!!!!!!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 2, 2013

    Nice history

    Like it.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 19, 2013

    Totally awesome

    I love the book its great for lego lovers alike

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 22, 2012

    No text was provided for this review.

Sort by: Showing all of 6 Customer Reviews

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