A Practical Guide to CRM: Building More Profitable Customer Relationships

A Practical Guide to CRM: Building More Profitable Customer Relationships

by Janice Reynolds
     
 

In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need  See more details below

Overview

In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need

Product Details

ISBN-13:
9781578201020
Publisher:
Taylor & Francis
Publication date:
02/05/2002
Edition description:
New Edition
Pages:
250
Product dimensions:
6.00(w) x 9.00(h) x 0.68(d)

Meet the Author

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.

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