A Practical Guide to Entrepreneurship: How to Turn an Idea Into a Profitable Business

Overview

Entrepreneurship has long been just another field of academic study, but now many students are looking towards self-employment as a career. Offering a practical action plan, rather than just discussing theory, A Practical Guide to Entrepreneurship combines well researched understanding of entrepreneurship issues with guidance in the form of case studies, exercises, advice and tips. Offering a solid learning experience and a contemporary overview of the subject, the book will benefit undergraduates ...

See more details below
Paperback
$36.42
BN.com price
(Save 8%)$39.95 List Price
Other sellers (Paperback)
  • All (11) from $24.32   
  • New (7) from $31.55   
  • Used (4) from $24.32   
A Practical Guide to Entrepreneurship: How to Turn an Idea into a Profitable Business

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study

Want a NOOK? Explore Now

NOOK Book (eBook)
$31.99
BN.com price
(Save 20%)$39.99 List Price

Overview

Entrepreneurship has long been just another field of academic study, but now many students are looking towards self-employment as a career. Offering a practical action plan, rather than just discussing theory, A Practical Guide to Entrepreneurship combines well researched understanding of entrepreneurship issues with guidance in the form of case studies, exercises, advice and tips. Offering a solid learning experience and a contemporary overview of the subject, the book will benefit undergraduates and postgraduate students. Taking readers through each step of the start-up process, covering: planning, marketing, selling and advertising, finances and business law, this book will also appeal to people who are thinking of starting their own business.

The author includes sections on generating and screening ideas, summaries of academic models and theories, information on new developments in the field, as well as a glossary and appendix listing useful books, websites and links to 200 online video lectures. There are 20 mini case studies of entrepreneurship in action from around the world.  Informed by UK practice but offering much to the international would-be entrepreneur, this book includes learning resources that stress the practical through leadership tests, start-up checklists, 380 downloadable Powerpoint slides and other valuable supplementary online material for students, teachers and entrepreneurs.

Read More Show Less

Editorial Reviews

From the Publisher

"[W]ritten for the student of entrepreneurship who wishes to understand the subject, as well as for the individual who may use it as a practical guide to setting up a business. The book is structured as a step-by-step guide through the main issues faced by the new entrepreneur." --Business Book Summaries
EBSCO - Business Book Summaries

"[W]ritten for the student of entrepreneurship who wishes to understand the subject, as well as for the individual who may use it as a practical guide to setting up a business. The book is structured as a step-by-step guide through the main issues faced by the new entrepreneur."
Read More Show Less

Product Details

  • ISBN-13: 9780749466886
  • Publisher: Kogan Page, Ltd
  • Publication date: 12/28/2012
  • Pages: 304
  • Sales rank: 1,416,985
  • Product dimensions: 6.70 (w) x 9.40 (h) x 0.80 (d)

Meet the Author

Michael Morris


Michael Morris
has taught for university business schools, contributed regular columns to business magazines and has extensive experience consulting to small firms. He is also the author of Starting a Successful Business, published by Kogan Page.

Read More Show Less

Table of Contents

Acknowledgements

Introduction

Part 1: Entrepreneurship

01 Entrepreneurship today
In this chapter
Conclusions

02 Becoming and being an entrepreneur
In this chapter
Characteristics of entrepreneurs
Where and how
Conclusions

03 Not-for-profit (NFP) entrepreneurship
In this chapter
Entrepreneurship and the NFP sector
Conclusions

Part 2: Evaluations

04 Business ideas - creation and evaluation
In this chapter
Creativity and innovation
Evaluation
Conclusions

05 Running a business yourself
In this chapter
The demands of entrepreneurship
Personal characteristics
Personal finances - spring-clean while you can
Pay and rations
Using advisers
Conclusions

06 IT strategy
In this chapter
Trading on the web
Conclusions

Part 3: Customers and profits

07 Markets, market research and forecasting
In this chapter
Markets, customers and consumers
Researching the market
Forecasting
Conclusions

08 Your proposition and pricing
In this chapter
The customer proposition
Pricing your proposition
Conclusions

09 Channels of distribution
In this chapter
Getting it to the consumer
Conclusions

10 Marketing communications
In this chapter
Knowing what you want to say
Effective advertising
The web and your market
Other new media
Conclusions

Part 4: Financial management, raising finance

11 Costing
In this chapter
Working out an hourly rate
Keeping an eye on costings
Conclusions

12 Controlling cash
In this chapter
Cash matters more than anything else in a business
Keeping on top of the cash
Foreseeing the cash position
Why cash-flow forecasting matters
Conclusions

13 Further financial planning
In this chapter
Profit planning
How to trade unprofitably
Breakthrough to profit
Clever costing: the contribution method
Conclusions

14 Credit control
In this chapter
Credit control in practice
Conclusions

15 Sources of finance
In this chapter
The need for finance
Dealing with banks
Investors and others
Conclusions

Part 5: The law and the firm

16 Business legal entities and business names
In this chapter
Business legal entities
Naming the firm
Conclusions

17 Criminal and civil law as they affect business
In this chapter
Civil law and criminal law: two separate codes
Tort
Conclusions

18 The law of contract
In this chapter
The firm's contracts
Other legal matters
Conclusions

Part 6: Premises, operations, records and taxation

19 Premises - options and implications
In this chapter
Premises
The planning system
Rates, and water and sewerage charges
Conclusions

20 Planning, control and purchasing
In this chapter
Planning of operations
Control of operations
Purchasing
Conclusions

21 Safety and quality
In this chapter
Safety at work
Quality
Conclusions

22 Financial records and taxation
In this chapter
Financial management
NI, pensions, income and corporation taxes
VAT
Conclusions

Part 7: Employing staff

23 Why employ, planning to employ and employment law
In this chapter
Why employ staff?
Planning to employ people
Legal aspects of employment
Conclusions

24 Executing the recruitment plan
In this chapter
Moving on from the plan
Conclusions

Part 8: Managing risk, developing the firm

25 Risk management and insurance
In this chapter
Strategies for risk management
Insurances
Conclusions

26 Expansion and culture
In this chapter
Expansion
Culture
Conclusions

27 Leadership and management
In this chapter
Leadership
Management
Conclusions

Part 9: A systematic approach to growth

28 The PLG© Programme
The PLG Programme: Prepare, Launch, Grow©

Learning resources
In this section
Associated resources
Copyright
Mini case studies
Suggested topics for class and group discussion
Theoretical models
Sample assignments and notes

Appendix 1 Cash-flow forecasting explained
Appendix 2 Draft terms and conditions of sale
Appendix 3 Starting a green business

Useful websites
Selected (free) websites useful to start-up entrepreneurs
Websites for further information on aspects of entrepreneurship

Glossary
References
Index

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)