A Quick and Not Dirty Guide to Business Writing: 25 Business and Public Relations Documents That Every Business Writer Should Know

A Quick and Not Dirty Guide to Business Writing: 25 Business and Public Relations Documents That Every Business Writer Should Know

5.0 1
by Charles Marsh
     
 

ISBN-10: 0137774834

ISBN-13: 9780137774838

Pub. Date: 09/01/1996

Publisher: Prentice Hall

This helpful guide distills business writing to its essentials: 25 documents that every business writer should be familiar with, including the business sales letter, request letter, press release, business report, and proposal. For each, the author offers format and content guidelines and alerts readers to common pitfalls.

Overview

This helpful guide distills business writing to its essentials: 25 documents that every business writer should be familiar with, including the business sales letter, request letter, press release, business report, and proposal. For each, the author offers format and content guidelines and alerts readers to common pitfalls.

Product Details

ISBN-13:
9780137774838
Publisher:
Prentice Hall
Publication date:
09/01/1996
Pages:
144
Product dimensions:
6.39(w) x 9.44(h) x 0.33(d)

Table of Contents



Introduction


1. Before You Write.


2. External Documents: The Business Letter, The News Release, The Media Kit, and Writing for Broadcast Media.


3. Internal Documents: The Memorandum, The Company Announcement, The Policy and Procedure Document, and The Business Report.


4. Internal/External Documents: The Newsletter/Magazine Story, The Proposal, The Brochure, The Speech, and The Annual Report.


5. Writing for the Information Highway.


6. Single-Organization Example Documents.


Appendix A: The ACT Agenda: An Editing and Proofreading System.


Appendix B: The Gunning Fog Index.


Appendix C. Writing a Resume and Cover Letter.


Appendix D: Recommended Resources.


Index.

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A Quick and Not Dirty Guide to Business Writing: 25 Business and Public Relations Documents That Every Business Writer Should Know 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
I had Prof. Charles Marsh for an instructor at the University of Kansas. This book is a must have for anyone that writes business letters. Prof. Marsh is an excellent writer and teacher which anyone can see from his book.