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Anyone with access to a broadband connection can make money, online. Unlike "bricks and mortar" businesses, the online world has low entry costs; all you need to know is what to do. A Quick Start Guide to Online Selling contains all the secrets of success. It gives advice on what sells best, how to find your niche and how to get going, with essential tips on:
how to set up an online shop
how to organize PayPal
search engine optimization
pay-per-click advertising
fulfilling customer orders
planning for e-commerce
This Quick Start Guide explains essential legal requirements and gives you advice on pitfalls to avoid. With case studies highlighting the ingenious ways that people have made money online, this book provides the vital practical and sales-related information you need to succeed, whether you want to turn a hobby into cash or set up an online retail operation.
Introduction 1
Part I Starting up 5
1 Getting started: flexing your muscles on eBay 7
eBay rules and etiquette 11
Reserves and starting prices 12
PayPal 14
Your listing or online advert 15
Delivery 17
2 Selling via your own online shop 21
Planning for the simplest online shop 25
Do your research 27
Shopping carts, checkout and payment 27
Website security 29
3 Testing your sales system 37
Describing the goods 41
Testing checkout 43
Delivering the goods 44
Common errors 45
Handling complaints and refunds 46
Part II Selling things large and small 51
4 Selling via Amazon 53
Selling books on Amazon 53
What else can you sell on Amazon" 59
How to start the process 60
How to find your way through the different choices you have as a seller 61
The next steps 62
Sorting out a delivery system 63
Further choices 63
How to make money on Amazon by doing almost nothing at all 64
5 Selling a house online 69
Getting started 73
How do you know what price to ask" 75
Photographing and presenting your house 76
Part III Selling intangibles: ideas and creativity 81
6 Making money from information 83
Measure and test 88
Build a team 89
Revenue sources 90
7 Selling leads 95
Content 100
What kinds of partner businesses generate the best income for your site" 101
Honesty is the best policy 103
Growing your leads business 104
8 Selling in a virtual world: how to make your creativity pay on social network sites 107
How do you follow Spike's example" 110
Finding your niche 111
9 If at first you don't succeed; an online millionaire's story 115
Lessons from Richard's story 122
Some advice from Richard 124
Overview
Anyone with access to a broadband connection can make money, online. Unlike "bricks and mortar" businesses, the online world has low entry costs; all you need to know is what to do. A Quick Start Guide to Online Selling contains all the secrets of success. It gives advice ...