A Retailer's Guide to Frugal In-Store Promotions: How-To Increase Profits and Spit in the Eyes of Economic Downturns Using Thrifty Events and Sales Te

Overview

Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist,
and as a retail consultant and journalist. It is the first in the Survive and ...
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More About This Book

Overview

Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist,
and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.
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Product Details

  • ISBN-13: 9781441467249
  • Publisher: CreateSpace Independent Publishing Platform
  • Publication date: 2/23/2009
  • Pages: 122
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.26 (d)

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Sort by: Showing 1 Customer Reviews
  • Posted May 3, 2010

    more from this reviewer

    A Fabulous Book for Retailers

    A Retailer's Guide to Frugal In-Store Promotions lists a series of frugal ways of promoting your business, in good economic times as well as bad; and not break the bank in the process. Anyone in the retail business should read this 120-page book. There is a good deal of information in a small book that is of use to retailers, and their business no matter the present circumstances.

    Many of the ideas are common sense, but also things that retailers may not have thought of. There are many inexpensive concepts that are easy to implement in your store, whether it is large or small. The size does not matter, the ideas in this book are what can help retailers grow their customer base with a few simple adjustments to present stock and how to deal with it. Simple promotion ideas that may cost only a few dollars, to free can increase your business over time. Fortunately, the few ideas listed in this book may trigger some things retailers can come up with on their own.

    Do you need more business in your store? A Retailer's Guide to Frugal In-Store Promotions can help you with simple ideas form how to move and arrange your stock and more. There are also some simple and effective ways to garner publicity in your local newspaper and have customers send you business with ideas that may cost you nothing expect some time and training of your employees.

    A Retailer's Guide to Frugal In-Store Promotions is an easy to read book that can help all retailers do more promotion for your business without spending a lot of money.

    Was this review helpful? Yes  No   Report this review
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