A Scientist's Guide To Talking With The Media: Practical Advice from the Union of Concerned Scientists

A Scientist's Guide To Talking With The Media: Practical Advice from the Union of Concerned Scientists

by Daniel Grossman, Richard Hayes
     
 

ISBN-10: 0813538580

ISBN-13: 9780813538587

Pub. Date: 08/16/2006

Publisher: Rutgers University Press

"In this book, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher

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Overview

"In this book, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source - the first card in the Rolodex - on controversial issues." "A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective."—BOOK JACKET. (Blackwell)

Product Details

ISBN-13:
9780813538587
Publisher:
Rutgers University Press
Publication date:
08/16/2006
Edition description:
New Edition
Pages:
222
Sales rank:
418,960
Product dimensions:
5.50(w) x 8.50(h) x 0.50(d)

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