A Shop of One's Own: Women Who Turned the Dream into Reality

Overview

Whether flowers are your fancy, hats your madness, or paper your passion, you can open a store selling the things you love. To thrive in a shop of your own, however, requires myriad skills best learned from those who already know. Victoria introduces a group of women entrepreneurs who, with little inventory and big dreams, created a rewarding niche in the retail market. Their triumphs and failures, practical advice and insider secrets, provide invaluable lessons for fledgling shop owners. Here's just the right ...
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Overview

Whether flowers are your fancy, hats your madness, or paper your passion, you can open a store selling the things you love. To thrive in a shop of your own, however, requires myriad skills best learned from those who already know. Victoria introduces a group of women entrepreneurs who, with little inventory and big dreams, created a rewarding niche in the retail market. Their triumphs and failures, practical advice and insider secrets, provide invaluable lessons for fledgling shop owners. Here's just the right advice to take you from getting establishing credit to choosing a space to developing a solid partnership with vendors. Find creative and inviting ideas for displaying your wares so customers will linger longer, and smart ways to get the biggest bang out of your advertising dollars. The profiles of female shop owners will offer inspiration and provide invaluable role models.
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Editorial Reviews

Publishers Weekly
For many women who love to shop, running one's own boutique is the ultimate dream. In this coffee table book-turned-entrepreneurial guide, Victoria magazine's editors offer readers practical tips and realistic advice to help them realize that fantasy. Highlighting gift shops and stationery stores, gourmet emporiums and millineries, the authors carefully explain how to launch a venture, establish credit, choose a space, create a solid partnership with vendors, arrange one's wares, advertise and more. The pretty color photographs show how women entrepreneurs have set up their own stores, offering advice on making customers feel welcome, avoiding failed partnerships, creating innovative displays and attracting the notice of passersby. Savvy readers will recognize some of the featured businesses, which include Eileen Fisher, Barefoot Contessa and Papyrus. Acknowledging that being in charge can mean worrying when things are slow or financially uncertain, the authors also agree that when you're an entrepreneur, "days are never boring" and owners get to spend "time with the things they love, making people happy in the process." The visually pleasing book will appeal to serious readers with concrete plans to open a store and those who are just plain curious about the behind-the-scenes processes of their favorite shops. A resource guide lists appropriate books, magazines, associations and Web sites. (Nov.)
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Product Details

  • ISBN-13: 9781588161048
  • Publisher: Hearst
  • Publication date: 8/28/2002
  • Pages: 224
  • Product dimensions: 6.50 (w) x 9.54 (h) x 0.95 (d)

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted September 17, 2003

    Wonderful Book

    This book gave me so many ideas! This has to be one of the most beautiful books around. Great pictures. It was inspiring to read about other women and their experiences opening a store. This book is easy to read - I could not put it down. Very useful book. I have read it at least three different times and never get tired of picking it up.

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