The Smarter Startup: A Better Approach to Online Business for Entrepreneurs

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Overview

Why do some startups succeed while other do not?

In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll...

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The Smarter Startup: A Better Approach to Online Business for Entrepreneurs

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Overview

Why do some startups succeed while other do not?

In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss:

  • Why some entrepreneurs are luckier than others
  • How to anticipate success or failure before you begin
  • Why timing is everything for a startup
  • Strategic positioning to beat the competition
  • Building a business that cannot be commoditized
  • Methods for Improving user engagement and profits

This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.

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Product Details

  • ISBN-13: 9780321905017
  • Publisher: New Riders
  • Publication date: 3/12/2013
  • Series: Voices That Matter Series
  • Edition number: 1
  • Pages: 176
  • Sales rank: 702,292
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

Meet the Author

Neal Cabage has successfully founded and sold two online startups, experiencing the full life cycle of a startup business. He has consulted for major brands such as Macys.com, AIG , and Disney. He is a thought leader in online product strategy and has spoken at leading conferences on topics such as market discovery and data-driven conversion optimization.

Sonya Zhang is a professor at the College of Business Administration, CalPoly Pomona. She holds a PhD in information systems and technology, an MS in computer science, and an MBA. Sonya’s research interests focus on user experience, web development, and Internet entrepreneurship. She has published numerous articles in leading journals and conferences.

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Table of Contents

Part I
Think
Chapter 1 Why Become an Entrepreneur?
Chapter 2 What’s the Big Idea?
Chapter 3 Do Your Research

Part II
Know
Chapter 4 Timing Is Everything
Chapter 5 Competition and Positioning
Chapter 6 Business Models

Part III
Do
Chapter 7 Setting Up Your Business
Chapter 8 Developing Your Product
Chapter 9 Going to Market
Chapter 10 Optimization

Index
About the Authors

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Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted July 30, 2013

    "This book does an excellent job describing the process of

    "This book does an excellent job describing the process of new busines ideation, and everything that goes into determining which
     business ideas are most likely to succeed.
     In my opinion this is a must-read for anyone considering possible new business ventures."

    K Richards

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 7, 2013

    A highly intelligent book that shows that there is more to creat

    A highly intelligent book that shows that there is more to creating an online business that simply throwing tougher a website. From coming up with a good idea to strategic positioning and conversion optimization, this book goes well beyond the emotional hyperbole of just taking massive action, and really illustrates what's needed to build a successful business.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 18, 2013

    This book is seriously what I needed, exactly when I needed it!

    This book is seriously what I needed, exactly when I needed it!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 7, 2013

    No text was provided for this review.

Sort by: Showing all of 4 Customer Reviews

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