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A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web
     

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

by Deltina Hay
 

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Are you ready for Web 2.0?

We hope so, because it is here. And it is here to stay.

Do you have a presence in the Social Web?

It is no secret that the present and future of the Internet is the Social Web. Millions interact through social sites, crowd-sourcing, media communities, RSS feeds, and blogs.

Does "social media" make you think only of Twitter or

Overview

Are you ready for Web 2.0?

We hope so, because it is here. And it is here to stay.

Do you have a presence in the Social Web?

It is no secret that the present and future of the Internet is the Social Web. Millions interact through social sites, crowd-sourcing, media communities, RSS feeds, and blogs.

Does "social media" make you think only of Twitter or Blogging?

This is not a book about social marketing or theory or about how to blog or get a zillion friends on social sites. They are only a small part of an optimized Social Web presence.

Will your customers find your site on the 100th page of Google?

Success in today's Internet depends on your entire Web presence. Spreading your message into the Social Web touches millions you may not have reached otherwise.

Overwhelmed by the deluge of social media and Web 2.0 tools?

This book helps you build a solid foundation in the Social Web using Web 2.0 tools that have weathered the social media storm and prepares you to integrate the new ones.

Relax. There is plenty of time to catch up.

This book offers you the nuts and bolts of the Social Web through real-world examples, including forms to plan your strategy. You will be pleasantly surprised at how easy it is!

This book is for you.

This is a book for the do-it-yourselfer: business owners, authors, publishers, marketers, PR professionals, students, and those wishing to break into this fast-growing field.

Product Details

ISBN-13:
9780981744384
Publisher:
Dalton Publishing
Publication date:
04/01/2009
Series:
The It's Just Lunch Guide to Dating Series
Pages:
400
Product dimensions:
6.00(w) x 8.90(h) x 1.00(d)

Meet the Author

A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to business. She has written countless articles and two books on the subject. An experienced instructor, her knowledge of social media ideas and applying them in the real world make her writings some of the most accessible in the industry.

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