A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality

A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality

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by Dan Ariely
     
 

Sample chapters from Predictably Irrational and Upside of Irrationality.

Predictably Irrational

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it

Overview

Sample chapters from Predictably Irrational and Upside of Irrationality.

Predictably Irrational

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Upside of Irrationality

The provocative follow-up to the New York Times bestseller Predictably Irrational

  • Why can large bonuses make CEOs less productive?
  • How can confusing directions actually help us?
  • Why is revenge so important to us?
  • Why is there such a big difference between what we think will make us happy and what really makes us happy?

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more.

Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how—and why—we behave the way we do. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions. The Upside of Irrationality will change the way we see ourselves at work and at home—and cast our irrational behaviors in a more nuanced light.

Product Details

ISBN-13:
9780062060402
Publisher:
HarperCollins Publishers
Publication date:
07/28/2010
Sold by:
HARPERCOLLINS
Format:
NOOK Book
Pages:
100
Sales rank:
85,392
File size:
1 MB

Meet the Author

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine. Dan earned one PhD in cognitive psychology and another PhD in business administration. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, Business 2.0, Scientific American, and Science. Dan has appeared on CNN and CNBC, and is a regular commentator on National Public Radio's Marketplace. He lives in Durham, North Carolina, with his wife and two children.

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A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality 3.4 out of 5 based on 0 ratings. 59 reviews.
michael-stuertz More than 1 year ago
The one thing I take away from this book is the fact that what we all think is reality most likely isn't. Our accepted thoughts on a subject are only true to a point and then they take an unexpectued turn towards irrationality. I recommend this book to you no matter what industry or walk of life you are form. It will make you think and change some of your actions because people are rational only to a point and then...
Anonymous More than 1 year ago
I read the advance copy of this book, and it was interesting. This is good to determine whether or not you want to read an entire book on the subject.
Alfred Igbodipe More than 1 year ago
This is simply one of the best easily understandable books on human behavior. Worth every penny.
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