A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality [NOOK Book]

Overview

Sample chapters from Predictably Irrational and Upside of Irrationality.

Predictably Irrational

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our ...

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A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality

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Overview

Sample chapters from Predictably Irrational and Upside of Irrationality.

Predictably Irrational

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Upside of Irrationality

The provocative follow-up to the New York Times bestseller Predictably Irrational

  • Why can large bonuses make CEOs less productive?
  • How can confusing directions actually help us?
  • Why is revenge so important to us?
  • Why is there such a big difference between what we think will make us happy and what really makes us happy?

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more.

Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how—and why—we behave the way we do. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions. The Upside of Irrationality will change the way we see ourselves at work and at home—and cast our irrational behaviors in a more nuanced light.

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Product Details

  • ISBN-13: 9780062060402
  • Publisher: HarperCollins Publishers
  • Publication date: 7/28/2010
  • Sold by: HARPERCOLLINS
  • Format: eBook
  • Pages: 100
  • Sales rank: 57,143
  • File size: 2 MB

Meet the Author

Dan Ariely

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine. Dan earned one PhD in cognitive psychology and another PhD in business administration. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, Business 2.0, Scientific American, and Science. Dan has appeared on CNN and CNBC, and is a regular commentator on National Public Radio's Marketplace. He lives in Durham, North Carolina, with his wife and two children.

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Customer Reviews

Average Rating 3.5
( 59 )
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See All Sort by: Showing 1 – 20 of 59 Customer Reviews
  • Posted October 31, 2011

    You though you knew

    The one thing I take away from this book is the fact that what we all think is reality most likely isn't. Our accepted thoughts on a subject are only true to a point and then they take an unexpectued turn towards irrationality. I recommend this book to you no matter what industry or walk of life you are form. It will make you think and change some of your actions because people are rational only to a point and then...

    5 out of 6 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 8, 2012

    Good way to figure out if you want to read the book.

    I read the advance copy of this book, and it was interesting. This is good to determine whether or not you want to read an entire book on the subject.

    2 out of 2 people found this review helpful.

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  • Posted September 2, 2011

    Excellent common sense read

    This is simply one of the best easily understandable books on human behavior. Worth every penny.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted October 5, 2010

    great overview

    this book is a great overview or refresher of the other books. highly recommend

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted July 30, 2012

    Stupid

    Sucks

    0 out of 8 people found this review helpful.

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  • Posted September 17, 2011

    Very good read

    Very good read

    0 out of 1 people found this review helpful.

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  • Posted August 3, 2011

    0 out of 3 people found this review helpful.

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  • Posted July 28, 2011

    Interesting

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  • Anonymous

    Posted December 31, 2011

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    Posted January 3, 2012

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    Posted December 10, 2012

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    Posted December 17, 2010

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    Posted November 30, 2010

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    Posted April 17, 2011

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    Posted April 5, 2011

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    Posted August 15, 2010

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    Posted September 12, 2011

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    Posted August 26, 2010

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    Posted September 15, 2010

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