A Type Primer, 2nd Edition

by John Kane

Overview

A bestselling practical introduction to typography, this book analyzes the basic principles and applications of type. In this revised and expanded edition, the author includes more on digital type, as well as new material on setting of type, choosing an appropriate typeface, and the use of color to reinforce typographic hierarchy. The section on grid systems has been strengthened with the addition of new explanatory diagrams. The book also includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice. John Kane has set up an accompanying website with further information and exercises to be used in conjunction with the book. Engagingly written, this is an invaluable resource for all students of graphic design and typography.

Engagingly written, this book is an invaluable resource for all students of graphic design and typography.

Product Details

ISBN-13:	9781786276353
Publisher:	Laurence King Publishing
Publication date:	02/04/2020
Edition description:	2nd ed.
Pages:	240
Product dimensions:	7.00(w) x 10.00(h) x 0.75(d)

About the Author

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.

Table of Contents

Basics.
Development.
Letters.
Words and Phrases.
Text.
Simple Organization.
Grid Systems.
Appendix A: Macintosh Keyboard Layouts.
Appendix B: Typeface Survey.
Selected Bibliography.