A Type Primer / Edition 1

A Type Primer / Edition 1

by John Kane
     
 

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ISBN-10: 013099071X

ISBN-13: 9780130990716

Pub. Date: 09/28/2002

Publisher: Prentice Hall

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially

Overview

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information—and designed itself to reflect good typographic design—it guides readers systematically to the point where they can not only understand but demonstrate basic principles of typography, and thereby strengthen their own typographic instincts.

Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems.

For beginning graphic designers and others interested in learning the effective use of type.

Product Details

ISBN-13:
9780130990716
Publisher:
Prentice Hall
Publication date:
09/28/2002
Edition description:
New Edition
Pages:
196
Product dimensions:
6.70(w) x 9.80(h) x 0.60(d)

Table of Contents

Basics.
Development.
Letters.
Words and Phrases.
Text.
Simple Organization.
Grid Systems.
Appendix A: Macintosh Keyboard Layouts.
Appendix B: Typeface Survey.
Selected Bibliography.

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