ROGER VON OECH is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.
Whack on the Side of the Head: How You Can Be More Creativeby Roger von Oech, Oech Von, Roger Von Clech
Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in
This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech.
Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.
Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.
- Grand Central Publishing
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- 6.00(w) x 9.00(h) x 0.62(d)
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This book had lots of insights on ways to tackle problems in a creative fashion. Really, it boils down to how to do basically right brain activities. Although I thought the suggestions and approaches useful, I am sure some linear thinker is going to reject them as dumb.
An ideal tool to help people become more creative
Buy this book and keep it for ready reference whenever you need creative stimulation, much like that offered in Why Didn't I Think of That? - Think the Unthinkable and Achieve Creative Greatness.
Everyone should read this book at least once!