The ABC Complete Book of School Marketing

Overview

Wondering how to compete in the expanding educational marketplace? This guide can help you develop a master plan for your school district and enhance your efforts to improve your schools. Through a five-step approach, this workbook will revolutionize your school's thinking.

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Overview

Wondering how to compete in the expanding educational marketplace? This guide can help you develop a master plan for your school district and enhance your efforts to improve your schools. Through a five-step approach, this workbook will revolutionize your school's thinking.

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Editorial Reviews

School Administrator
...the book offers an excellent presentation on the change process and a school district's approach to change
Booknews
Presents a process which improves educational quality, public perceptions of schools, and coordination of efforts to change schools, designed to complement all educational initiatives. Shows how to create a master plan for a school district, and presents techniques for coordinating change activities at the building, department, and classroom levels. Discussion encompasses the nature of change and its implications, listening to feedback, and using concepts of marketing to build a marketing program. Includes a case study, examples of a marketing program, and forms needed for a district plan. All material is on perforated, three-hole paper. Lacks a subject index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780810839472
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 2/28/2001
  • Series: Scarecrow Education Book Series
  • Format: Spiral Bound
  • Edition description: 2ND SPRL
  • Edition number: 2
  • Pages: 352
  • Product dimensions: 8.46 (w) x 10.84 (h) x 0.89 (d)

Meet the Author

William J. Banach is the CEO of Banach, Banach, & Cassidy, Inc., a Michigan-based marketing firm.

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Table of Contents

Chapter 1 Welcome to the world of radical change Chapter 2 Perspectives on planning and marketing Chapter 3 What's an education…and where's its constituency? Chapter 4 Are you too busy to think? Chapter 5 Change forces and their implications Chapter 6 Overcoming resistance to change Chapter 7 Ten lies we keep telling ourselves Chapter 8 What people choose when they have a choice Chapter 9 The ABCs of planning and marketing: An outline Chapter 10 The ABCs of planning and marketing: Step-by-step Chapter 11 The concepts of marketing, targeting, and positioning Chapter 12 Marketing in action: A case study Chapter 13 Marketing in action: Champions for Children Chapter 14 Marketing in action: Taking it personally Chapter 15 Marketing in action: School finance campaigns Chapter 16 Marketing in action: How to leave a legacy Chapter 17 Appendix A: The Market-Driven System forms Chapter 18 Appendix B: Marketing Tools Chapter 19 Appendix C: Marketing Plans, Techniques, and Ideas Chapter 20 Appendix D: Cooperation: A framework for the future

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