ABC's of Selling with Etiquette


People everywhere want to succeed in business and need to know how to be persuasive and behave appropriately. Everyone should learn to sell! ABC's of Selling with Etiquette is easy to read, very understandable, and full of valuable information.

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ABC's of Selling with Etiquette

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People everywhere want to succeed in business and need to know how to be persuasive and behave appropriately. Everyone should learn to sell! ABC's of Selling with Etiquette is easy to read, very understandable, and full of valuable information.

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Product Details

  • ISBN-13: 9780982539651
  • Publisher: Canterbury House Publishing, Ltd
  • Publication date: 9/1/2010
  • Pages: 114
  • Product dimensions: 5.70 (w) x 8.80 (h) x 0.40 (d)

Meet the Author

Over the years, Dale Brakhage has excelled in pharmaceutical sales. He wrote the marketing plan that made Lortab famous, eventually co-owned his own pharmaceutical company, and most recently served in 2008 and 2009 as president of the American Advertising Federation in Birmingham, AL. He is the current president of the Birmingham City Schools Career and Technical Education Advisory Board. Brakhage is an author, a sought-after motivational speaker, and a business-training consultant. He resides in Indian Springs, AL.

Edie Hand is a businesswoman, speaker, and event coordinator. She has authored, coauthored, and helped to develop over 20 books. In the business world, she is known for her acts of kindness and her Southern business etiquette. She demonstrates that manners matter! Hand has starred in national commercials and daytime television soaps, and has hosted numerous radio and television shows. She established the Edie Hand Foundation after the loss of her three young brothers. Her foundation benefits the Children s Hospital of Alabama and St. Jude Children s Research Hospital and promotes the Country Kids in Nashville, TN. She lives near Birmingham, AL.

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Table of Contents

Dedication 7

Foreword Coach Greg Kilogore 9

Introduction: How this book works for you 11

A is for Ask 13

B is for Benefits 19

C is for Customers 23

D is for Dedication 28

E is for Enthusiasm 32

F is for First Impression 37

G is for Goal 41

H is for Honesty 44

I is for Inventory 47

J is for Join 50

K is for Knowledge 53

L is for Listening 56

M is for More 61

N is for No 64

O is for Organization 68

P is for Price 71

Q is for Questions 75

R is for Relationships 80

S is for Service 84

T is for Territory 87

U is for Up-Selling 91

V is for Value 94

W is for Want 99

X is for X-factor 101

Y is for Yes 105

Z is for Zebra 109

In Closing 111

About the Book 111

About the Authors 112

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