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From the Publisher" There's a preparedness to embrace neuroscience and behavioral economics, and thus Dan Hill's lastest work is timely. Let's hope the new generation of creative people will take advantage of his many insights and practical recommendations." Hamish Pringle, Director General, Institute of Practictioners in Advertising and co-author of Brand Immortality
Recommended by CEO Refresher!
See an excerpt on the American Educational Foundation website!