Absolut Book.: The Absolut Vodka Advertising Story

Absolut Book.: The Absolut Vodka Advertising Story

4.7 6
by Richard W. Lewis
     
 

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Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.

The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful

Overview

Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.

The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.

The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.

Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world famous glass art.

In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.

Editorial Reviews

From the Publisher
"Absolut's advertising is among the most effective, most honored and most imitated in marketing—inspiring some consumers, for instance, to collect the colorful ads like baseball cards—''Absolut Book'' may well appeal to readers beyond the confines of Madison Avenue or martini bars." —the New York Times
Library Journal
Is it possible to create a worthwhile book about the Absolut Vodka's advertising campaign? Absolutely. TBWA/Chiat Day executive Lewis tells the story of the ad campaign that increased the sale of Absolut Vodka by 14,900% over 15 years. For ad junkies who want all the details, Lewis includes almost 500 Absolut ads along with commentary on how each ad was created and chosen. For example, "Absolut Clarity," which has a magnifying glass over the words "Country of Sweden," was used to emphasize that unlike most imported vodkas Absolut was not made in Russia. This book will have the greatest appeal among those who appreciate the creativity behind the pieces such as "Absolut D.C.," featuring an Absolut bottle wrapped in red tape. A warning: Lewis notes, "Librarians have to guard their magazines from being de-Absoluted." If your library has this problem, buying a book with 500 ads might be a risk. Still, this is highly recommended for libraries with an interest in advertising and marketing.Emily Engel Moore, "Library Journal"

Product Details

ISBN-13:
9781885203298
Publisher:
Tuttle Publishing
Publication date:
10/28/1996
Edition description:
Paperback with Flaps
Pages:
288
Product dimensions:
9.00(w) x 11.50(h) x 0.70(d)

Meet the Author

Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

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Absolut Book: The Absolut Vodka Advertising Story 4.7 out of 5 based on 0 ratings. 6 reviews.
Guest More than 1 year ago
This book is on par with buying a book about Elvis or Marilyn Monroe because all of them are icons in their own right. Absolut Vodka is a great example of how it is possible to turn a consumer product into not just a brand but also an icon and this book does a great job of doing it justice. A must have for any advertising agency's waiting room or a fan of the ads.
Guest More than 1 year ago
I have had the chance to talk with Richard Lewis a couple of times at marketing industry events and it is clear when you talk to him that he is inspired by the product. You can hear the enthusiasm for the brand in his voice and that enthusiasm is evident in the body of work this book illustrates. This book is a great example of how it is possible to turn a consumer product into not just a brand but also an icon. I would encourage all brand marketers to get this book and take to heart the importance of enthusiasm. Instead of looking at your clients as just a paycheck, try to really find that trigger which inspires you to create with enthusiasm because it is true inspiration, which creates the best ideas.
Guest More than 1 year ago
GREAT BOOK!!! Great to read or flip through the hundreds of ads! Makes for an awesome conversation piece! A MUST HAVE for ANYONE!
Guest More than 1 year ago
Very good book,glad i bought it
Guest More than 1 year ago
Many people in these days, do not appreciate creativity. We have to be honest, creativity is not a thing that is easy to get; you have to be constantly thinking, dreaming and creating. The Absolute Book has been published with all of these characteristics. The Absolute Book was created to express through photographs the modern kind of life, to all kind of people.
Guest More than 1 year ago
Very entertaining everytime I look at it.