Absolut Book.: The Absolut Vodka Advertising Story

Overview

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

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Overview

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Read More Show Less

Editorial Reviews

From the Publisher
"Absolut's advertising is among the most effective, most honored and most imitated in marketing—inspiring some consumers, for instance, to collect the colorful ads like baseball cards—'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."—the New York Times
Library Journal
Is it possible to create a worthwhile book about the Absolut Vodka's advertising campaign? Absolutely. TBWA/Chiat Day executive Lewis tells the story of the ad campaign that increased the sale of Absolut Vodka by 14,900% over 15 years. For ad junkies who want all the details, Lewis includes almost 500 Absolut ads along with commentary on how each ad was created and chosen. For example, "Absolut Clarity," which has a magnifying glass over the words "Country of Sweden," was used to emphasize that unlike most imported vodkas Absolut was not made in Russia. This book will have the greatest appeal among those who appreciate the creativity behind the pieces such as "Absolut D.C.," featuring an Absolut bottle wrapped in red tape. A warning: Lewis notes, "Librarians have to guard their magazines from being de-Absoluted." If your library has this problem, buying a book with 500 ads might be a risk. Still, this is highly recommended for libraries with an interest in advertising and marketing.Emily Engel Moore, "Library Journal"
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Product Details

  • ISBN-13: 9781885203298
  • Publisher: Tuttle Publishing
  • Publication date: 10/28/1996
  • Edition description: Paperback with Flaps
  • Edition number: 1
  • Pages: 288
  • Sales rank: 906,597
  • Product dimensions: 9.00 (w) x 11.50 (h) x 0.70 (d)

Meet the Author

Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

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Customer Reviews

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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted October 15, 2002

    Absolut Book: The Absolut Vodka Advertising Story

    This book is on par with buying a book about Elvis or Marilyn Monroe because all of them are icons in their own right. Absolut Vodka is a great example of how it is possible to turn a consumer product into not just a brand but also an icon and this book does a great job of doing it justice. A must have for any advertising agency's waiting room or a fan of the ads.

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  • Anonymous

    Posted October 9, 2002

    Absolut Book: The Absolut Vodka Advertising Story

    I have had the chance to talk with Richard Lewis a couple of times at marketing industry events and it is clear when you talk to him that he is inspired by the product. You can hear the enthusiasm for the brand in his voice and that enthusiasm is evident in the body of work this book illustrates. This book is a great example of how it is possible to turn a consumer product into not just a brand but also an icon. I would encourage all brand marketers to get this book and take to heart the importance of enthusiasm. Instead of looking at your clients as just a paycheck, try to really find that trigger which inspires you to create with enthusiasm because it is true inspiration, which creates the best ideas.

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  • Anonymous

    Posted August 15, 2001

    AWESOME BOOK!!!!!

    GREAT BOOK!!! Great to read or flip through the hundreds of ads! Makes for an awesome conversation piece! A MUST HAVE for ANYONE!

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  • Anonymous

    Posted October 26, 2000

    Loved it

    Very good book,glad i bought it

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  • Anonymous

    Posted August 2, 2000

    Absolutely unique

    Many people in these days, do not appreciate creativity. We have to be honest, creativity is not a thing that is easy to get; you have to be constantly thinking, dreaming and creating. The Absolute Book has been published with all of these characteristics. The Absolute Book was created to express through photographs the modern kind of life, to all kind of people.

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  • Anonymous

    Posted December 20, 1999

    Can't put it down

    Very entertaining everytime I look at it.

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Sort by: Showing all of 6 Customer Reviews

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