Access: Introduction to Travel and Tourism / Edition 2

Access: Introduction to Travel and Tourism / Edition 2

5.0 1
by Marc Mancini
     
 

ISBN-10: 1133687032

ISBN-13: 9781133687030

Pub. Date: 02/21/2012

Publisher: Cengage Learning


This is the first introductory textbook/workbook conceived to address the new realities of the travel industry. Access provides an overview of all sections of the business. The author has taken a highly practical approach, ensuring that readers acquire all the facts, insight and insider knowledge they must know to succeed in the travel industry. It is full of…  See more details below

Overview


This is the first introductory textbook/workbook conceived to address the new realities of the travel industry. Access provides an overview of all sections of the business. The author has taken a highly practical approach, ensuring that readers acquire all the facts, insight and insider knowledge they must know to succeed in the travel industry. It is full of up-to-date, real-world industry terminology and can serve as a sturdy foundation for all future travel studies. Readers' will gain valuable insight into the implications of Internet travel sales. Questions for discussion and creative, entertaining activities reinforce the wealth of information contained within each chapter. Plus, an accompanying instructor's guide and computerized test bank make it easy for instructors to implement the text's content in the classroom.

Product Details

ISBN-13:
9781133687030
Publisher:
Cengage Learning
Publication date:
02/21/2012
Edition description:
New Edition
Pages:
336
Sales rank:
398,126
Product dimensions:
3.11(w) x 3.86(h) x 0.24(d)

Table of Contents


Chapter 1: Going Places: An Overview of the Travel Industry. Chapter 2A: Ribbons in the Sky: The Air Transportation Industry. Chapter 2B: Taking to the Skies: Airports, Airfares, and Air Tickets. Chapter 3: Homes Away from Home: The Hospitality Industry. Chapter 4: Dealing with Dreams: The Travel Agency Industry. Chapter 5: Better by the Bunch: The Tour Industry Today. Chapter 6: Magic at Sea: The Cruise Industry. Chapter 7: Extra Specials: Other Segments of the Travel Industry. Chapter 8: Making Connections: How to Market, Sell to, and Serve the Traveling Public. Chapter 9: Here, There, Almost Anywhere: The Geography of Travel. Chapter 10: This and That. Glossary. Index.

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Access: Introduction to Travel and Tourism 5 out of 5 based on 0 ratings. 1 reviews.
Lynn-CL2T More than 1 year ago
I've been in the travel industry since 1996, and in order to keep my competitive edge it requires me to stay on top of the ever changing trends. It is easy to do with Dr. Mancini's textbooks and training DVDs. But, when I opened this book (ACCESS, Introduction to Travel and Tourism) I actually said "WOW". I was very pleased with the layout, font size, contents of the book and the color selection used in highlighting the "Insider Tips". Yes, you can put your highlighter pen down because it's done for you. Like its author (Dr. Mancini) this book is filled will real-life travel experiences and it's a fun and easy read. Pick it up and compare it to other ordinary travel textbooks -- and you'll find there's no comparison! by Lynn J - aka (Gayle)