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Accidental Genius
     

Accidental Genius

4.6 3
by Mark Levy
 

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When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck? For Mark Levy, the answer is

Overview

When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck? For Mark Levy, the answer is freewriting, a technique he's used for years to solve all types of business problems, and generate ideas for books, articles and blog posts.Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won't be able to keep up with your output, and will be temporarily shunted into the background. You'll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn't have created any other way.Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower-seven of which are new to this edition-and stories of problems he and others have solved through freewriting. Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it's a great way to generate content for books, articles, and other thought leadership pieces.

Product Details

ISBN-13:
9781458715272
Publisher:
ReadHowYouWant, LLC
Publication date:
10/01/2010
Edition description:
Large Print
Pages:
274
Product dimensions:
7.00(w) x 10.00(h) x 0.58(d)

Meet the Author

Mark Levy is the founder of the marketing strategy firm Levy Innovation (www.levyinnovation.com). Mark has written for the New York Times, has authored or co-created five books, and has taught writing at Rutgers University. He is also a magic illusion designer—his work has been performed off-Broadway, in Las Vegas, and on all the major television networks.

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Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content 5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
I thoroughly enjoyed 'listening' to Mark Levy as I read his book. I felt as though I was attending a personal seminar on private writing. Mark says that you can 'lead a better life through writing' and then he shows you how to do it. His style is breezy and engaging. His examples are contemporary and interesting - I even laughed out loud a few times. I didn't realize how much I learned until after I put the book away and found myself writing to think and thinking about writing. Try it - you'll be surprised by your own 'genius moments'.
Guest More than 1 year ago
As a teacher of graduate students, I believe that the book will be an extremely useful tool for the people taking my classes. The book teaches 'private writing,' which is a technique that's helped me, in the short time that I've been employing it, examine ideas in a comprehensive, unique manner. I am itching to advise my students to buy the book and use the methods therein. I firmly believe that it will help them understand new material in a very personal way that will be advantageous to their studies of science methods. The book is written in an entertaining and accessible manner that makes it a pleasurable read.