×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content / Edition 2
     

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content / Edition 2

4.0 1
by Mark Levy
 

See All Formats & Editions

ISBN-10: 1605095257

ISBN-13: 9781605095257

Pub. Date: 08/09/2010

Publisher: Berrett-Koehler Publishers, Inc.

When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How do we get unstuck?

For Mark Levy, the answer is

Overview

When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How do we get unstuck?

For Mark Levy, the answer is freewriting, a technique he's used for years to solve all types of business problems and generate ideas for books, articles, and blog posts.

Freewriting is deceptively simple: start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won't be able to keep up with your output-you'll generate breakthrough ideas and solutions that you couldn't have created any other way.

Levy shares his six secrets to freewriting as well as fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower-seven of which are new to this edition. Also new to this edition: an extensive section on how to refine your raw freewriting into something you can share with the world.

Product Details

ISBN-13:
9781605095257
Publisher:
Berrett-Koehler Publishers, Inc.
Publication date:
08/09/2010
Edition description:
Second Edition
Pages:
192
Sales rank:
723,789
Product dimensions:
5.40(w) x 8.40(h) x 0.60(d)

Table of Contents

Introduction: Your Mind Is Bigger Than You Think 1

Part 1 The Six Secrets to Freewriting 13

1 Secret #1: Try Easy 15

2 Secret #2: Write Fast and Continuously 19

3 Secret #3: Work against a Limit 25

4 Secret #4: Write the Way You Think 29

5 Secret #5: Go with the Thought 35

6 Secret #6: Redirect Your Attention 41

Part 2 Powerful Refinements 45

7 Idea as Product 47

8 Prompt Your Thinking 53

9 Open Up Words 57

10 Escape Your Own Intelligence 65

11 The Value in Disconnecting 69

12 Using Assumptions to Get Unstuck 75

13 Getting a Hundred Ideas Is Easier Than Getting One 81

14 Learn to Love Lying 85

15 Hold a Paper Conversation 89

16 Drop Your Mind on Paper 97

17 The Writing Marathon 103

18 Doubt Yourself 107

19 The Magic of Exact Writing 113

20 Extract Gold from a Business Book 121

21 You Are What You Focus On 129

Part 3 Going Public 135

22 Sharing Your Unfinished Thoughts 137

23 Help Others Do Their Best Thanking 145

24 Notice Stories Everywhere 151

25 Build an Inventory of Thoughts 157

26 Write Your Own Rules 163

27 The Fascination Factor 169

28 Freewrite Your Way to Finished Prose 173

Notes 179

Acknowledgments 183

Index 185

About Mack Levy 189

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago