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From the Publisher
"The CEO Refresher (www.refresher.com) ""...the book reveals the revolutionary thinking of one of the profession's most revered experts""
Paul Tulenko, Nationally syndicated columnist: ""This is one of these corner-of-the-desk books we all need if we are to meet and beat the competition.""
Frequent Flyer: ""...a valuable working tool than can help spell the difference between success and failure in your marketing efforts."""
"""Nobody covers marketing like Kotler. The range and depth of his knowledge is enormous. Everyone, even a marketing expert, can benefit from reading his comprehensive new book."" -- Al Ries, co-author, The Origin of Brands
""Kotler proves, once again, his own renovation of thought keeps him current and required reading for today's executive."" -- Sergio Zyman, Chairman and Founder, The Zyman Group, LLC"