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Achieving Excellence in Fundraising / Edition 3
     

Achieving Excellence in Fundraising / Edition 3

by Eugene R. Tempel, Timothy L. Seiler, Eva E. Aldrich, Paulette Maehara
 

ISBN-10: 0470551739

ISBN-13: 9780470551738

Pub. Date: 11/30/2010

Publisher: Wiley

The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains

the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in

Overview

The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains

the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle.

Praise for the Third Edition of Achieving Excellence in Fundraising

"Achieving Excellence in Fundraising brings together the voices of leaders in the field with the research expertise of the Center on Philanthropy at Indiana University. This winning combination makes the updated third edition an excellent resource for everyone engaged in nonprofit fundraising."—John Lippincott, president, Council for Advancement and Support of Education (CASE)

"This book is the best road map—coupled with creative approaches to the practice of fund development—you will find. The sections addressing donor interest and stewardship alone are worth the price. Take time to enhance your fundraising skills, and, most importantly,increase your fundraising results. Tempel, Seiler, and Aldrich have collaborated on apublication worthy of serious study."—William C. McGinly, president and CEO, Association for Healthcare Philanthropy

"The third edition of this seminal piece of literature, Achieving Excellence in Fundraising, is a wonderful continuation of a legacy that provides the nonprofit sector with a thoughtful, comprehensive, and well-organized approach to contemporary and ethical fundraising practices. The legacy lives on!"—Denny Smith, president and CEO, CFRE International

"One of the most significant challenges that the grantee organizations of foundations face is building sustainable resources. Achieving Excellence in Fundraising will help them build the fundraising program they need to do so."—Steve Gunderson, president and CEO, Council on Foundations

"Today's donors seek new philanthropic experiences. Achieving Excellence in Fundraising couples the importance of good stewardship and relationships with innovation, engagement, and long-term results. This third edition takes a critical new look at a classic sector must-read."—Brian Gallagher, president and CEO, United Way Worldwide

Product Details

ISBN-13:
9780470551738
Publisher:
Wiley
Publication date:
11/30/2010
Series:
Essential Texts for Nonprofit and Public Leadership and Management Series
Pages:
544
Product dimensions:
7.00(w) x 9.10(h) x 1.30(d)

Table of Contents

List of Tables, Figures, and Exhibits.

Foreword (Paulette Maehara).

Preface.

Acknowledgments.

The Editors.

The Authors.

PART ONE: FUNDRAISING: THE ART OF RELATIONSHIP BUILDING.

1 A Philosophy of Fundraising (Henry A. Rosso, Introduction by Eugene R. Tempel).

2 Plan to Succeed (Timothy L. Seiler).

3 Developing a Constituency for Fundraising (Timothy L. Seiler).

4 Developing and Articulating a Case for Support (Timothy L. Seiler and Eva E. Aldrich).

PART TWO: STRUCTURING YOUR FUNDRAISING.

5 The Total Development Plan (Timothy L. Seiler).

6 The Annual Fund (Henry A. Rosso, Updates by Meg Gammage-Tucker).

7 Major Gifts (James M. Hodge).

8 Capital Campaigns (Robert Pierpont).

9 Establishing a Planned Giving Program (Dean Regenovich).

PART THREE: DISCOVERING WHAT DONORS VALUE.

10 Contemporary Dynamics of Philanthropy (Patrick M. Rooney and Sarah K. Nathan).

11 Prospect Research (Vicky Martin).

12 Corporate Giving and Fundraising (Dwight F. Burlingame).

13 Foundation Fundraising (Gwendolyn Perry Davis).

14 Women as Donors (Debra J. Mesch and Andrea Pactor).

15 High-Net-Worth Donors (Marti K. S. Heil and Sandra Bate).

16 Ethnicity and Giving (Lilya Wagner, Introduction by Una Okonkwo Osili).

17 Giving Differences Among the Generations (Melissa S. Brown with Xiaonan Kou).

PART FOUR: THE ART OF SOLICITATION AND STEWARDSHIP.

18 Personal Solicitation (Kim Gattle).

19 Direct Mail Marketing (Mal Warwick).

20 E-Mail and Internet Solicitation (Jeff Stanger).

21 Special Events (Roberta L. Donahue).

22 Telephone Solicitation (Jonathan D. Purvis).

23 The Practice of Stewardship (William G. Enright and Timothy L. Seiler).

PART FIVE: INVOLVING VOLUNTEERS IN FUNDRAISING.

24 The Trustee's Role in Fundraising (Ted R. Grossnickle).

25 Volunteer Management (Tyrone M. Freeman).

26 Using Social Media to Energize and Mobilize Your Volunteers (Jay B. Love).

PART SIX: MANAGING THE FUNDRAISING PROCESS.

27 Managing the Fundraising Program (Elizabeth A. Elkas).

28 Leadership and Team Building (Lilya Wagner).

29 Organizational Strengths and Vulnerabilities (Eugene R. Tempel).

30 Donor Database Management and Segmentation (Jeffrey A. Lindauer).

31 Budgeting for Fundraising and Evaluating Performance (James M. Greenfield).

32 Marketing and Communications for Fundraising (Sandra Bate).

33 Selecting and Working with Fundraising Consultants (Margaret M. Maxwell).

34 Fundraising for Grassroots Nonprofi ts (Kim Klein).

PART SEVEN: ETHICS AND ACCOUNTABILITY.

35 Ethical Frameworks for Fundraising (Eugene R. Tempel).

36 The Law and Fundraising (Philip M. Purcell).

PART EIGHT: YOUR CAREER IN FUNDRAISING.

37 Fundraising as a Profession (Eva E. Aldrich).

38 Fundraising Credentialing (Eva E. Aldrich).

39 Preparing for the CFRE Exam (Eva E. Aldrich).

40 International Perspectives on Fundraising (Sharilyn Hale).

41 Resources for Strengthening Fundraising (Frances Huehls).

Glossary of Fundraising Terms.

References.

Index.

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