Achieving Excellence in Fundraising / Edition 3

Achieving Excellence in Fundraising / Edition 3

by Eugene R. Tempel
     
 

ISBN-10: 0470551739

ISBN-13: 9780470551738

Pub. Date: 11/30/2010

Publisher: Wiley

The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each

Overview

The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle.

Praise for the Third Edition of Achieving Excellence in Fundraising

"Achieving Excellence in Fundraising brings together the voices of leaders in the field with the research expertise of the Center on Philanthropy at Indiana University. This winning combination makes the updated third edition an excellent resource for everyone engaged in nonprofit fundraising."
John Lippincott, president, Council for Advancement and Support of Education (CASE)

"This book is the best road map—coupled with creative approaches to the practice of fund development—you will find. The sections addressing donor interest and stewardship alone are worth the price. Take time to enhance your fundraising skills, and, most importantly,increase your fundraising results. Tempel, Seiler, and Aldrich have collaborated on apublication worthy of serious study."
William C. McGinly, president and CEO, Association for Healthcare Philanthropy

"The third edition of this seminal piece of literature, Achieving Excellence in Fundraising, is a wonderful continuation of a legacy that provides the nonprofit sector with a thoughtful, comprehensive, and well-organized approach to contemporary and ethical fundraising practices. The legacy lives on!"
Denny Smith, president and CEO, CFRE International

"One of the most significant challenges that the grantee organizations of foundations face is building sustainable resources. Achieving Excellence in Fundraising will help them build the fundraising program they need to do so."
Steve Gunderson, president and CEO, Council on Foundations

"Today's donors seek new philanthropic experiences. Achieving Excellence in Fundraising couples the importance of good stewardship and relationships with innovation, engagement, and long-term results. This third edition takes a critical new look at a classic sector must-read."
Brian Gallagher, president and CEO, United Way Worldwide

Product Details

ISBN-13:
9780470551738
Publisher:
Wiley
Publication date:
11/30/2010
Series:
Essential Texts for Nonprofit and Public Leadership and Management Series
Pages:
544
Sales rank:
273,268
Product dimensions:
7.00(w) x 9.10(h) x 1.30(d)

Table of Contents

List of Tables, Figures, and Exhibits xiii

Foreword xvi
Paulette Maehara

Preface xix

Acknowledgments xxv

The Editors xxvii

The Authors xxix

PART ONE: FUNDRAISING: THE ART OF RELATIONSHIP BUILDING 1

1 A Philosophy of Fundraising 3
Henry A. Rosso, Introduction by Eugene R. Tempel

2 Plan to Succeed 10
Timothy L. Seiler

3 Developing a Constituency for Fundraising 18
Timothy L. Seiler

4 Developing and Articulating a Case for Support 27
Timothy L. Seiler and Eva E. Aldrich

PART TWO: STRUCTURING YOUR FUNDRAISING 39

5 The Total Development Plan 41
Timothy L. Seiler

6 The Annual Fund 51
Henry A. Rosso, Updates by Meg Gammage-Tucker

7 Major Gifts 64
James M. Hodge

8 Capital Campaigns 81
Robert Pierpont

9 Establishing a Planned Giving Program 92
Dean Regenovich

PART THREE: DISCOVERING WHAT DONORS VALUE 115

10 Contemporary Dynamics of Philanthropy 117
Patrick M. Rooney and Sarah K. Nathan

11 Prospect Research 125
Vicky Martin

12 Corporate Giving and Fundraising 138
Dwight F. Burlingame

13 Foundation Fundraising 150
Gwendolyn Perry Davis

14 Women as Donors 162
Debra J. Mesch and Andrea Pactor

15 High-Net-Worth Donors 172
Marti K. S. Heil and Sandra Bate

16 Ethnicity and Giving 183
Lilya Wagner, Introduction by Una Okonkwo Osili

17 Giving Differences Among the Generations 199
Melissa S. Brown with Xiaonan Kou

PART FOUR: THE ART OF SOLICITATION AND STEWARDSHIP 211

18 Personal Solicitation 213
Kim Gattle

19 Direct Mail Marketing 223
Mal Warwick

20 E-Mail and Internet Solicitation 235
Jeff Stanger

21 Special Events 247
Roberta L. Donahue

22 Telephone Solicitation 256
Jonathan D. Purvis

23 The Practice of Stewardship 268
William G. Enright and Timothy L. Seiler

PART FIVE: INVOLVING VOLUNTEERS IN FUNDRAISING 273

24 The Trustee’s Role in Fundraising 275
Ted R. Grossnickle

25 Volunteer Management 285
Tyrone M. Freeman

26 Using Social Media to Energize and Mobilize Your Volunteers 295
Jay B. Love

PART SIX: MANAGING THE FUNDRAISING PROCESS 305

27 Managing the Fundraising Program 307
Elizabeth A. Elkas

28 Leadership and Team Building 318
Lilya Wagner

29 Organizational Strengths and Vulnerabilities 329
Eugene R. Tempel

30 Donor Database Management and Segmentation 340
Jeffrey A. Lindauer

31 Budgeting for Fundraising and Evaluating Performance 349
James M. Greenfield

32 Marketing and Communications for Fundraising 362
Sandra Bate

33 Selecting and Working with Fundraising Consultants 375
Margaret M. Maxwell

34 Fundraising for Grassroots Nonprofits 383
Kim Klein

PART SEVEN: ETHICS AND ACCOUNTABILITY 393

35 Ethical Frameworks for Fundraising 395
Eugene R. Tempel

36 The Law and Fundraising 413
Philip M. Purcell

PART EIGHT: YOUR CAREER IN FUNDRAISING 425

37 Fundraising as a Profession 427
Eva E. Aldrich

38 Fundraising Credentialing 434
Eva E. Aldrich

39 Preparing for the CFRE Exam 437
Eva E. Aldrich

40 International Perspectives on Fundraising 441
Sharilyn Hale

41 Resources for Strengthening Fundraising 453
Frances Huehls

Glossary of Fundraising Terms 463

References 479

Index 489

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