Achieving Excellence in Fundraising / Edition 3

Achieving Excellence in Fundraising / Edition 3

by Eugene R. Tempel
     
 

ISBN-10: 0470551739

ISBN-13: 9780470551738

Pub. Date: 11/30/2010

Publisher: Wiley

Hank Rosso's Achieving Excellence in Fund Raising, 3rd Edition, explains the fund raising profession's major principles, concepts and techniques. A host of respected authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift

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Overview

Hank Rosso's Achieving Excellence in Fund Raising, 3rd Edition, explains the fund raising profession's major principles, concepts and techniques. A host of respected authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts, and encouraging renewals. This book provides a conceptual foundation for the fund raising profession, thoroughly examining its principles, strategies and methods. Using practical examples, the authors explain the reasoning behind the planning and selection of strategies for all fund raising activities.

Product Details

ISBN-13:
9780470551738
Publisher:
Wiley
Publication date:
11/30/2010
Series:
Essential Texts for Nonprofit and Public Leadership and Management Series
Pages:
544
Sales rank:
70,592
Product dimensions:
7.00(w) x 9.10(h) x 1.30(d)

Table of Contents

List of Tables, Figures, and Exhibits xiii

Foreword xvi
Paulette Maehara

Preface xix

Acknowledgments xxv

The Editors xxvii

The Authors xxix

PART ONE: FUNDRAISING: THE ART OF RELATIONSHIP BUILDING 1

1 A Philosophy of Fundraising 3
Henry A. Rosso, Introduction by Eugene R. Tempel

2 Plan to Succeed 10
Timothy L. Seiler

3 Developing a Constituency for Fundraising 18
Timothy L. Seiler

4 Developing and Articulating a Case for Support 27
Timothy L. Seiler and Eva E. Aldrich

PART TWO: STRUCTURING YOUR FUNDRAISING 39

5 The Total Development Plan 41
Timothy L. Seiler

6 The Annual Fund 51
Henry A. Rosso, Updates by Meg Gammage-Tucker

7 Major Gifts 64
James M. Hodge

8 Capital Campaigns 81
Robert Pierpont

9 Establishing a Planned Giving Program 92
Dean Regenovich

PART THREE: DISCOVERING WHAT DONORS VALUE 115

10 Contemporary Dynamics of Philanthropy 117
Patrick M. Rooney and Sarah K. Nathan

11 Prospect Research 125
Vicky Martin

12 Corporate Giving and Fundraising 138
Dwight F. Burlingame

13 Foundation Fundraising 150
Gwendolyn Perry Davis

14 Women as Donors 162
Debra J. Mesch and Andrea Pactor

15 High-Net-Worth Donors 172
Marti K. S. Heil and Sandra Bate

16 Ethnicity and Giving 183
Lilya Wagner, Introduction by Una Okonkwo Osili

17 Giving Differences Among the Generations 199
Melissa S. Brown with Xiaonan Kou

PART FOUR: THE ART OF SOLICITATION AND STEWARDSHIP 211

18 Personal Solicitation 213
Kim Gattle

19 Direct Mail Marketing 223
Mal Warwick

20 E-Mail and Internet Solicitation 235
Jeff Stanger

21 Special Events 247
Roberta L. Donahue

22 Telephone Solicitation 256
Jonathan D. Purvis

23 The Practice of Stewardship 268
William G. Enright and Timothy L. Seiler

PART FIVE: INVOLVING VOLUNTEERS IN FUNDRAISING 273

24 The Trustee’s Role in Fundraising 275
Ted R. Grossnickle

25 Volunteer Management 285
Tyrone M. Freeman

26 Using Social Media to Energize and Mobilize Your Volunteers 295
Jay B. Love

PART SIX: MANAGING THE FUNDRAISING PROCESS 305

27 Managing the Fundraising Program 307
Elizabeth A. Elkas

28 Leadership and Team Building 318
Lilya Wagner

29 Organizational Strengths and Vulnerabilities 329
Eugene R. Tempel

30 Donor Database Management and Segmentation 340
Jeffrey A. Lindauer

31 Budgeting for Fundraising and Evaluating Performance 349
James M. Greenfield

32 Marketing and Communications for Fundraising 362
Sandra Bate

33 Selecting and Working with Fundraising Consultants 375
Margaret M. Maxwell

34 Fundraising for Grassroots Nonprofits 383
Kim Klein

PART SEVEN: ETHICS AND ACCOUNTABILITY 393

35 Ethical Frameworks for Fundraising 395
Eugene R. Tempel

36 The Law and Fundraising 413
Philip M. Purcell

PART EIGHT: YOUR CAREER IN FUNDRAISING 425

37 Fundraising as a Profession 427
Eva E. Aldrich

38 Fundraising Credentialing 434
Eva E. Aldrich

39 Preparing for the CFRE Exam 437
Eva E. Aldrich

40 International Perspectives on Fundraising 441
Sharilyn Hale

41 Resources for Strengthening Fundraising 453
Frances Huehls

Glossary of Fundraising Terms 463

References 479

Index 489

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