Achieving Excellence in Fundraising / Edition 3

Hardcover (Print)
Rent from
(Save 72%)
Est. Return Date: 06/17/2014
Used and New from Other Sellers
Used and New from Other Sellers
from $37.06
Usually ships in 1-2 business days
(Save 40%)
Other sellers (Hardcover)
  • All (20) from $37.06   
  • New (15) from $41.39   
  • Used (5) from $37.06   


The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle.

Praise for the Third Edition of Achieving Excellence in Fundraising

"Achieving Excellence in Fundraising brings together the voices of leaders in the field with the research expertise of the Center on Philanthropy at Indiana University. This winning combination makes the updated third edition an excellent resource for everyone engaged in nonprofit fundraising."
John Lippincott, president, Council for Advancement and Support of Education (CASE)

"This book is the best road map—coupled with creative approaches to the practice of fund development—you will find. The sections addressing donor interest and stewardship alone are worth the price. Take time to enhance your fundraising skills, and, most importantly,increase your fundraising results. Tempel, Seiler, and Aldrich have collaborated on apublication worthy of serious study."
William C. McGinly, president and CEO, Association for Healthcare Philanthropy

"The third edition of this seminal piece of literature, Achieving Excellence in Fundraising, is a wonderful continuation of a legacy that provides the nonprofit sector with a thoughtful, comprehensive, and well-organized approach to contemporary and ethical fundraising practices. The legacy lives on!"
Denny Smith, president and CEO, CFRE International

"One of the most significant challenges that the grantee organizations of foundations face is building sustainable resources. Achieving Excellence in Fundraising will help them build the fundraising program they need to do so."
Steve Gunderson, president and CEO, Council on Foundations

"Today's donors seek new philanthropic experiences. Achieving Excellence in Fundraising couples the importance of good stewardship and relationships with innovation, engagement, and long-term results. This third edition takes a critical new look at a classic sector must-read."
Brian Gallagher, president and CEO, United Way Worldwide

Read More Show Less

Product Details

Meet the Author

Eugene R. Tempel is president of Indiana University Foundation and professor of philanthropic studies and of higher education at Indiana University. He is a nationally recognized expert in the study and practice of philanthropy and nonprofi t management, and his career includes more than two decades in higher education administration, fundraising, and teaching. For eleven of those years, he directed the Center on Philanthropy at Indiana University, a leading national resource for nonprofit education, research, training, and public service programs. Dr. Tempel is a member of several boards, past chair of the Indiana Commission on Community Service and Volunteerism, the first elected president of the Nonprofi t Academic Centers Council, and a member of Independent Sector's Expert Advisory Panel that created national guidelines for nonprofi t governance and ethical behavior. He is the author and coauthor of several works in the fi eld and has won numerous awards. He earned his bachelor's degree from St. Benedict College and his M.A. and Ed.D. from Indiana University. He also holds the Certifi ed Fund Raising Executive (CFRE) professional certifi cation from CFRE International.

Timothy L. Seiler is director of The Fund Raising School at the Center on Philanthropy at Indiana University and is also assistant professor of philanthropic studies at Indiana University. Dr. Seiler, an alumnus of The Fund Raising School, has been a faculty member since 1986 and its director since 1994. He was also involved with the establishment of the Center on Philanthropy through service  on the Policy Advisory Committee. He is an author and editor of fundraising publications and was editor-in-chief of the Excellence in Fund Raising Workbook Series and author of the workbook Developing Your Case for Support. Dr. Seiler serves the nonprofi t sector not only as a fundraiser, author, and teacher, but also as a board member and campaign committee member for several nonprofi ts and serves as a mentor to young professional fundraisers. He earned a B.A. degree in English from Saint Joseph's College, Rensselaer, Indiana, and M.A. and Ph.D. degrees in English from Indiana University. He also holds the Certifi ed Fund Raising Executive (CFRE) professional certifi cation from CFRE International.

Eva E. Aldrich is associate director of The Fund Raising School at the Center on Philanthropy at Indiana University, where her work centers on the development and revision of The Fund Raising School's curriculum. Prior to joining the Center on Philanthropy, she was a member of Johnson, Grossnickle and Associates, an institutional strategy and advancement consulting fi rm. Ms. Aldrich serves the fundraising profession as a member of CFRE International's Exam Committee and was a member of CFRE International's 2009 Job Analysis Task Force. In addition, she has taught fundraising professionals around the globe, conducting courses in Austria, China, India, and New Zealand. She earned her B.A. summa cum laude from Manchester College, North Manchester, Indiana, and her M.A. from Indiana University; she is currently pursuing a Ph.D. in philanthropic studies from Indiana University. She also holds the Certifi ed Fund Raising Executive (CFRE) professional certifi cation from CFRE International.

Read More Show Less

Table of Contents

List of Tables, Figures, and Exhibits.

Foreword (Paulette Maehara).



The Editors.

The Authors.


1 A Philosophy of Fundraising (Henry A. Rosso, Introduction by Eugene R. Tempel).

2 Plan to Succeed (Timothy L. Seiler).

3 Developing a Constituency for Fundraising (Timothy L. Seiler).

4 Developing and Articulating a Case for Support (Timothy L. Seiler and Eva E. Aldrich).


5 The Total Development Plan (Timothy L. Seiler).

6 The Annual Fund (Henry A. Rosso, Updates by Meg Gammage-Tucker).

7 Major Gifts (James M. Hodge).

8 Capital Campaigns (Robert Pierpont).

9 Establishing a Planned Giving Program (Dean Regenovich).


10 Contemporary Dynamics of Philanthropy (Patrick M. Rooney and Sarah K. Nathan).

11 Prospect Research (Vicky Martin).

12 Corporate Giving and Fundraising (Dwight F. Burlingame).

13 Foundation Fundraising (Gwendolyn Perry Davis).

14 Women as Donors (Debra J. Mesch and Andrea Pactor).

15 High-Net-Worth Donors (Marti K. S. Heil and Sandra Bate).

16 Ethnicity and Giving (Lilya Wagner, Introduction by Una Okonkwo Osili).

17 Giving Differences Among the Generations (Melissa S. Brown with Xiaonan Kou).


18 Personal Solicitation (Kim Gattle).

19 Direct Mail Marketing (Mal Warwick).

20 E-Mail and Internet Solicitation (Jeff Stanger).

21 Special Events (Roberta L. Donahue).

22 Telephone Solicitation (Jonathan D. Purvis).

23 The Practice of Stewardship (William G. Enright and Timothy L. Seiler).


24 The Trustee's Role in Fundraising (Ted R. Grossnickle).

25 Volunteer Management (Tyrone M. Freeman).

26 Using Social Media to Energize and Mobilize Your Volunteers (Jay B. Love).


27 Managing the Fundraising Program (Elizabeth A. Elkas).

28 Leadership and Team Building (Lilya Wagner).

29 Organizational Strengths and Vulnerabilities (Eugene R. Tempel).

30 Donor Database Management and Segmentation (Jeffrey A. Lindauer).

31 Budgeting for Fundraising and Evaluating Performance (James M. Greenfield).

32 Marketing and Communications for Fundraising (Sandra Bate).

33 Selecting and Working with Fundraising Consultants (Margaret M. Maxwell).

34 Fundraising for Grassroots Nonprofi ts (Kim Klein).


35 Ethical Frameworks for Fundraising (Eugene R. Tempel).

36 The Law and Fundraising (Philip M. Purcell).


37 Fundraising as a Profession (Eva E. Aldrich).

38 Fundraising Credentialing (Eva E. Aldrich).

39 Preparing for the CFRE Exam (Eva E. Aldrich).

40 International Perspectives on Fundraising (Sharilyn Hale).

41 Resources for Strengthening Fundraising (Frances Huehls).

Glossary of Fundraising Terms.



Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)