Achieving Excellence in Your Coaching Practice: How to Run a Highly Successful Coaching Business

Achieving Excellence in Your Coaching Practice: How to Run a Highly Successful Coaching Business

by Gladeana McMahon, Stephen Palmer, Christine Wilding
     
 

"Achieving Excellence in Your Coaching Practice provides a practical and accessible guide to the business skills needed to succeed as a self-employed coach and coaching psychologist. It focuses on every aspect of setting up and developing a professional and successful coaching practice, including discussion of how to market your business, manage your resources, assess… See more details below

Overview

"Achieving Excellence in Your Coaching Practice provides a practical and accessible guide to the business skills needed to succeed as a self-employed coach and coaching psychologist. It focuses on every aspect of setting up and developing a professional and successful coaching practice, including discussion of how to market your business, manage your resources, assess risk and promote a professional image." Assuming no prior knowledge or experience of running a business, this book provides an invaluable guide to the major financial, legal and practical issues involved in setting up a coaching practice. It will be welcomed by all coaches, whatever their level of experience.

Product Details

ISBN-13:
9781583918951
Publisher:
Taylor & Francis
Publication date:
01/01/2006
Series:
Essential Coaching Skills and Knowledge Series
Pages:
248
Product dimensions:
5.10(w) x 7.80(h) x 1.00(d)

Table of Contents

1Why do you want to be self-employed?5
2Are you personally suited to being a coach?10
3Dealing with self-employment17
4Causes of success vs. failure47
5Business planning, and why it is crucial63
6Business essentials82
7Basic finance93
8Systems and administrative principles100
9Other financial matters111
10Marketing125
11Image142
12Building a referral network151
13Converting enquiries155
14Creating the right environment163
15Time management176
16What does it mean to be a professional coach?181
17Coaching and the law196
18How competent are you?200
19Keeping records208
20Referral issues for coaches215

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