Acting in Commercials: A Guide to Auditioning and Performing on Camera [NOOK Book]

Overview

Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the craft as well as the business of acting, it tells you how to prepare for commercial auditions and, once you’ve landed a ...
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Acting in Commercials: A Guide to Auditioning and Performing on Camera

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Overview

Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the craft as well as the business of acting, it tells you how to prepare for commercial auditions and, once you’ve landed a job, how to deliver the most expressive on-camera performance—leading to more work and success in a competitive field.
 
Author Joan See illuminates all the secrets she has learned while appearing in hundreds of commercials over the past thirty years. She shows you how to approach five distinctly different commercial forms and explains the specific acting techniques to employ in each. In fact, Acting in Commercials will take you beyond commercial work, sharpening all your acting skills for a broader film and television career.
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Product Details

  • ISBN-13: 9780307799517
  • Publisher: Ten Speed Press
  • Publication date: 11/16/2011
  • Sold by: Random House
  • Format: eBook
  • Pages: 192
  • File size: 4 MB

Table of Contents

Introduction 9
Pt. 1 Working in Commercials 13
Pt. 2 Acting Fundamentals for Commercials 27
Pt. 3 Commercial Acting Techniques 45
Pt. 4 Getting Booked 137
App. 1 Sample MOS Commercials 166
App. 2 Sample Slice-of-Life Commercials 168
App. 3 Sample Spokesperson Commercials 171
App. 4 Samples of Acting Styles in Commercial Copy 178
App. 5 Sample Commercial Storyboard 182
App. 6 SAG Advice Regarding Agents 184
Further Reading 186
Glossary 187
Index 189
About the Author 192
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