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Acting in Television Commercials for Fun and Profit 4th Edition

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Overview

Acting in television commercials is a highly competitive business, but it can also be very lucrative. Whether you're looking for your first break or want to take your acting career to the next level, Squire Fridell will give you the insider's edge. Arguably the king of TV commercials, Fridell distills four decades of experience in this comprehensive, humorously written guide that has been indispensable to aspiring TV commercial actors since the first edition hit the shelves in 1980. This fully updated fourth ...
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Acting in Television Commercials for Fun and Profit 4th Edition

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Overview

Acting in television commercials is a highly competitive business, but it can also be very lucrative. Whether you're looking for your first break or want to take your acting career to the next level, Squire Fridell will give you the insider's edge. Arguably the king of TV commercials, Fridell distills four decades of experience in this comprehensive, humorously written guide that has been indispensable to aspiring TV commercial actors since the first edition hit the shelves in 1980. This fully updated fourth edition gives the lowdown on how online and digital technologies have changed the industry and tells you everything you need to know about:
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Editorial Reviews

From the Publisher
“A witty and complete guide . . . should be on every actor’s shelf right next to Stanislavsky.”
—Richard Schickel, film critic, Time magazine

“Acting in television commercials is a great way to break into the business, and Squire Fridell’s book is fun and informative. . . . A must for any aspiring actor.”
—Carol Burnett

Library Journal

With a résumé that boasts principal credits in more than 3200 television commercials throughout a 40-year career, Fridell, an omnipresent pitchman who has been on television hawking some product or service virtually every day, is arguably the industry's most prolific and successful actor. Now in its fourth edition and completely updated to include, among other things, obligatory Internet and cell phone ramifications, his guide is the definitive text for both aspiring and established actors seeking commercial work. A cornucopia of practical information is disseminated in two evenly divided sections, the first focusing on preparations necessary to secure an agent (e.g., head shot, résumé, training, unions, agents) and the second on the nuts and bolts of commercials (e.g., auditioning, technique, callbacks, the nature of the work, and money). Written in a friendly and encouraging can-do acting-mentor style (the author is also an esteemed theater educator), Fridell's book offers valuable vocational information and entertaining anecdotes accrued over an extended career that in its longevity is nothing short of amazing. A no-brainer acquisition for every collection supporting the textual needs of neophyte and working professional actors.
—Barry X. Miller

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Product Details

  • ISBN-13: 9780307450241
  • Publisher: Crown Publishing Group
  • Publication date: 2/24/2009
  • Edition description: Original
  • Edition number: 4
  • Pages: 272
  • Sales rank: 733,796
  • Product dimensions: 5.50 (w) x 8.20 (h) x 0.70 (d)

Table of Contents

Pt. 1 Before Your Talent Agent

1 Your First Headshot 19

2 Your First Resume 36

3 The Publications and Poopsheets 49

4 Your Knowledge, Performance Skills, and Training 58

5 The Unions: SAG and AFTRA 70

6 The Talent Agent 86

Pt. 2 After Your Talent Agent

7 The After-Agent Headshot 109

8 Before the Audition 122

9 The Waiting Room 134

10 Acting and the Script 141

11 The Audition Room 176

12 The Callback 194

13 The Job 199

14 The Money 228

15 The Life of an Actor 243

Listing of SAG and AFTRA Union Offices 250

Television Commercials Using Squire Fridell as On-camera Talent 261

Acknowledgments 264

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Customer Reviews

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Sort by: Showing 1 – 3 of 2 Customer Reviews
  • Posted April 7, 2011

    Highly Recommended - Check it out now!!

    Always been a fan of Squire Fridell and he's great! Grabbed this when it first came out. I did two commercials following the guidelines. Lost the book in a move but what a deal it's on the Nook as an eBook and no one can lose it, tear it or leave a coffee stain!Glad to get as part of my permanent elibrary, thanks Squire,you're the best! And thanks for a terrific product Barnes & Noble!

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  • Anonymous

    Posted January 7, 2011

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    Posted January 14, 2010

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